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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
For the Department Stores subindustry, Rusta AB (publ)'s Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rusta AB (publ) Profitability Rank vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s Profitability Rank distribution charts can be found below:
* The bar in red indicates where Rusta AB (publ)'s Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Rusta AB (publ) has the Profitability Rank of 6.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rusta AB (publ) (CHIX:RUSTAS) has a Profitability Rank of 6 as of Apr. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Rusta AB (publ) and its competitors. This is 50% above median its historical median of 4.00. Over the past decade, Rusta AB (publ)'s Profitability Rank has ranged from 3.00 to 6.00.
Is Rusta AB (publ)'s Profitability Rank too high?
Rusta AB (publ)'s current Profitability Rank of 6 is 50% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 6.00. Overall, Rusta AB (publ) has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s Profitability Rank compare to DDS?
Rusta AB (publ)'s Profitability Rank of 6 can be compared against companies in the Retail - Cyclical industry. Historically, Rusta AB (publ)'s own Profitability Rank has ranged from 3.00 to 6.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Retail - Cyclical company?
A good Profitability Rank depends on the Retail - Cyclical industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Rusta AB (publ) and its competitors. Rusta AB (publ)'s current Profitability Rank is 6, which is 50% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Based on GuruFocus' analysis, Rusta AB (publ) (CHIX:RUSTAS) is currently considered Modestly Undervalued. The stock's GF Value™ is kr87.43, compared to a current price of kr78.18 — trading 10.6% below its estimated fair value. The current Profitability Rank is 6, which is 50% above median its 10-year median of 4.00. Rusta AB (publ)'s overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current Profitability Rank is 6 as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?
Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued.
The current stock price of kr78.18 is trading 10.6% below its estimated GF Value™ of kr87.43.
GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.
Key valuation signals for CHIX:RUSTAS:
Profitability Rank: 6 (50% above median its 10-year median of 4.00)
GF Value™: kr87.43 vs. price of kr78.18 (10.6% below fair value)
No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score
Get the complete analysis for CHIX:RUSTAS
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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