Rusta AB (publ)CHIX:RUSTAS 63 PB Ratio is 5.52 as of Jul. 06, 2026, which is 13% below its 10-year median of 6.36. GuruFocus rates CHIX:RUSTAS with a GF Score™ of 63/100 and a GF Value™ of kr87.12 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,073 Retail - Cyclical companies, Rusta AB (publ) ranks worse than 87.42% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-06), Rusta AB (publ)'s share price is kr78.175. Rusta AB (publ)'s Book Value per Share for the quarter that ended in Apr. 2026 was kr14.17. Hence, Rusta AB (publ)'s PB Ratio of today is 5.52.
The historical rank and industry rank for Rusta AB (publ)'s PB Ratio or its related term are showing as below:
CHIX:RUSTAs'
s PB Ratio Range Over the Past 10 Years
Min: 4.61 Med: 6.36 Max: 8.56
Current: 5.96
During the past 6 years, Rusta AB (publ)'s highest PB Ratio was 8.56. The lowest was 4.61. And the median was 6.36.
CHIX:RUSTAs's PB Ratio is ranked worse than 87.42% of 1073
companies
in the Retail - Cyclical industry
Industry Median: 1.48
vs CHIX:RUSTAs: 5.96
During the past 12 months, Rusta AB (publ)'s average Book Value Per Share Growth Rate was 24.30% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 19.00% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 15.50% per year.
During the past 6 years, the highest 3-Year average Book Value Per Share Growth Rate of Rusta AB (publ) was 19.00% per year. The lowest was 11.10% per year. And the median was 17.30% per year.
Back to Basics: PB Ratio
Rusta AB (publ) (CHIX:RUSTAs) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Rusta AB (publ) PB Ratio Related Terms
Rusta AB (publ) PB Ratio Historical Data
* Premium members only.
The historical data trend for Rusta AB (publ)'s PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Rusta AB (publ)'s PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rusta AB (publ) PB Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s PB Ratio distribution charts can be found below:
* The bar in red indicates where Rusta AB (publ)'s PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Rusta AB (publ)'s PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Rusta AB (publ) (CHIX:RUSTAS) has a PB Ratio of 5.52 as of Jul. 06, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Rusta AB (publ) and its competitors. This is 13% below median its historical median of 6.36. Over the past decade, Rusta AB (publ)'s PB Ratio has ranged from 4.61 to 8.56. According to the industry distribution chart, Rusta AB (publ) ranks #938 out of 1073 companies in the Retail - Cyclical industry, placing it in the top 87.4%.
Is Rusta AB (publ)'s PB Ratio too high?
Rusta AB (publ)'s current PB Ratio of 5.52 is 13% below median its 10-year median of 6.36. Over the past 10 years, this metric has ranged from a low of 4.61 to a high of 8.56. The Retail - Cyclical industry median PB Ratio is 1.48. Rusta AB (publ)'s value of 5.52 is 273% above this industry median. Based on the distribution chart, Rusta AB (publ) ranks #938 out of 1073 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Rusta AB (publ) has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s PB Ratio compare to DDS?
According to the Retail - Cyclical industry distribution chart, Rusta AB (publ) ranks #938 out of 1073 companies for PB Ratio. This places Rusta AB (publ) in the lower half of its industry. The industry median PB Ratio is 1.48. Rusta AB (publ)'s value of 5.52 is 273% above this benchmark. Historically, Rusta AB (publ)'s own PB Ratio has ranged from 4.61 to 8.56 over the past decade. While the company's 10-year median is 6.36 vs. the industry median of 1.48, Rusta AB (publ) has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Retail - Cyclical company?
The median PB Ratio among Retail - Cyclical companies is 1.48, based on 1,073 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rusta AB (publ)'s current PB Ratio of 5.52 is 273% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Rusta AB (publ) and its competitors. For the Retail - Cyclical industry, the median PB Ratio is 1.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rusta AB (publ)'s current PB Ratio is 5.52, which is 13% below median its own 10-year median of 6.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Based on GuruFocus' analysis, Rusta AB (publ) (CHIX:RUSTAS) is currently considered Modestly Undervalued. The stock's GF Value™ is kr87.12, compared to a current price of kr78.18 — trading 10.3% below its estimated fair value. The current PB Ratio is 5.52, which is 13% below median its 10-year median of 6.36 and 273% above the Retail - Cyclical industry median of 1.48. Rusta AB (publ)'s overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current PB Ratio is 5.52 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?
Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued.
The current stock price of kr78.18 is trading 10.3% below its estimated GF Value™ of kr87.12.
GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.
Key valuation signals for CHIX:RUSTAS:
PB Ratio: 5.52 (13% below median its 10-year median of 6.36)
GF Value™: kr87.12 vs. price of kr78.18 (10.3% below fair value)
Industry Position: 273% above the Retail - Cyclical median (#938 of 1073)
No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score
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