Rusta AB (publ)CHIX:RUSTAS 63 PS Ratio is 0.95 as of Jul. 06, 2026, which is 6% below its 10-year median of 1.01. GuruFocus rates CHIX:RUSTAS with a GF Score™ of 63/100 and a GF Value™ of kr87.12 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,115 Retail - Cyclical companies, Rusta AB (publ) ranks worse than 64.39% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Rusta AB (publ)'s share price is kr78.175.
Rusta AB (publ)'s Revenue per Share for the trailing twelve months (TTM) ended in Apr. 2026 was kr82.36. Hence, Rusta AB (publ)'s PS Ratio for today is 0.95.
The historical rank and industry rank for Rusta AB (publ)'s PS Ratio or its related term are showing as below:
CHIX:RUSTAs'
s PS Ratio Range Over the Past 10 Years
Min: 0.64 Med: 1.01 Max: 1.26
Current: 1.02
During the past 6 years, Rusta AB (publ)'s highest PS Ratio was 1.26. The lowest was 0.64. And the median was 1.01.
CHIX:RUSTAs's PS Ratio is ranked worse than 64.39% of 1115
companies
in the Retail - Cyclical industry
Industry Median: 0.64
vs CHIX:RUSTAs: 1.02
During the past 12 months, the average Revenue per Share Growth Rate of Rusta AB (publ) was 6.70% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 7.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 7.60% per year.
During the past 6 years, Rusta AB (publ)'s highest 3-Year average Revenue per Share Growth Rate was 8.80% per year. The lowest was 7.00% per year. And the median was 7.30% per year.
Back to Basics: PS Ratio
Rusta AB (publ) (CHIX:RUSTAs) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Rusta AB (publ) PS Ratio Related Terms
Rusta AB (publ) PS Ratio Historical Data
* Premium members only.
The historical data trend for Rusta AB (publ)'s PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Rusta AB (publ)'s PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rusta AB (publ) PS Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s PS Ratio distribution charts can be found below:
* The bar in red indicates where Rusta AB (publ)'s PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Rusta AB (publ)'s Share Price of today is kr78.175. Rusta AB (publ)'s Revenue per Share for the trailing twelve months (TTM) ended in Apr. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr82.36.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Rusta AB (publ) (CHIX:RUSTAS) has a PS Ratio of 0.95 as of Jul. 06, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rusta AB (publ) and its competitors. This is near median its historical median of 1.01. Over the past decade, Rusta AB (publ)'s PS Ratio has ranged from 0.64 to 1.26. According to the industry distribution chart, Rusta AB (publ) ranks #718 out of 1115 companies in the Retail - Cyclical industry, placing it in the top 64.4%.
Is Rusta AB (publ)'s PS Ratio too high?
Rusta AB (publ)'s current PS Ratio of 0.95 is near median its 10-year median of 1.01. Over the past 10 years, this metric has ranged from a low of 0.64 to a high of 1.26. The Retail - Cyclical industry median PS Ratio is 0.64. Rusta AB (publ)'s value of 0.95 is 48.4% above this industry median. Based on the distribution chart, Rusta AB (publ) ranks #718 out of 1115 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Rusta AB (publ) has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s PS Ratio compare to DDS?
According to the Retail - Cyclical industry distribution chart, Rusta AB (publ) ranks #718 out of 1115 companies for PS Ratio. This places Rusta AB (publ) in the lower half of its industry. The industry median PS Ratio is 0.64. Rusta AB (publ)'s value of 0.95 is 48.4% above this benchmark. Historically, Rusta AB (publ)'s own PS Ratio has ranged from 0.64 to 1.26 over the past decade. While the company's 10-year median is 1.01 vs. the industry median of 0.64, Rusta AB (publ) has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Retail - Cyclical company?
The median PS Ratio among Retail - Cyclical companies is 0.64, based on 1,115 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rusta AB (publ)'s current PS Ratio of 0.95 is 48.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rusta AB (publ) and its competitors. For the Retail - Cyclical industry, the median PS Ratio is 0.64 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rusta AB (publ)'s current PS Ratio is 0.95, which is near median its own 10-year median of 1.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Based on GuruFocus' analysis, Rusta AB (publ) (CHIX:RUSTAS) is currently considered Modestly Undervalued. The stock's GF Value™ is kr87.12, compared to a current price of kr78.18 — trading 10.3% below its estimated fair value. The current PS Ratio is 0.95, which is near median its 10-year median of 1.01 and 48.4% above the Retail - Cyclical industry median of 0.64. Rusta AB (publ)'s overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current PS Ratio is 0.95 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?
Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued.
The current stock price of kr78.18 is trading 10.3% below its estimated GF Value™ of kr87.12.
GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.
Key valuation signals for CHIX:RUSTAS:
PS Ratio: 0.95 (near median its 10-year median of 1.01)
GF Value™: kr87.12 vs. price of kr78.18 (10.3% below fair value)
Industry Position: 48.4% above the Retail - Cyclical median (#718 of 1115)
No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score
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