Rusta AB (publ)CHIX:RUSTAS 63 Gross Margin % is 42.33% as of Apr. 2026, which is 1% below its 10-year median of 42.68. GuruFocus rates CHIX:RUSTAS with a GF Score™ of 63/100 and a GF Value™ of kr87.12 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,111 Retail - Cyclical companies, Rusta AB (publ) ranks better than 63.19% on this metric.
The historical rank and industry rank for Rusta AB (publ)'s Gross Margin % or its related term are showing as below:
CHIX:RUSTAs'
s Gross Margin % Range Over the Past 10 Years
Min: 41.04 Med: 42.68 Max: 43.48
Current: 43.46
During the past 6 years, the highestGross Margin % of Rusta AB (publ) was 43.48%. The lowest was 41.04%. And the median was 42.68%.
CHIX:RUSTAs's Gross Margin % is ranked better than 63.19% of 1111
companies
in the Retail - Cyclical industry
Industry Median: 36.37
vs CHIX:RUSTAs: 43.46
Rusta AB (publ) had a gross margin of 42.33% for the quarter that ended in Apr. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Rusta AB (publ) was 0.80% per year.
Rusta AB (publ) (CHIX:RUSTAs) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Rusta AB (publ) had a gross margin of 42.33% for the quarter that ended in Apr. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Rusta AB (publ) Gross Margin % Related Terms
Rusta AB (publ) Gross Margin % Historical Data
* Premium members only.
The historical data trend for Rusta AB (publ)'s Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Department Stores subindustry, Rusta AB (publ)'s Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rusta AB (publ) Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s Gross Margin % distribution charts can be found below:
* The bar in red indicates where Rusta AB (publ)'s Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Rusta AB (publ) (CHIX:RUSTAS) has a Gross Margin % of 42.33% as of Apr. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Rusta AB (publ) and its competitors. This is near median its historical median of 42.68. Over the past decade, Rusta AB (publ)'s Gross Margin % has ranged from 41.04 to 43.48. According to the industry distribution chart, Rusta AB (publ) ranks #409 out of 1111 companies in the Retail - Cyclical industry, placing it in the top 36.8%.
Is Rusta AB (publ)'s Gross Margin % too high?
Rusta AB (publ)'s current Gross Margin % of 42.33% is near median its 10-year median of 42.68. Over the past 10 years, this metric has ranged from a low of 41.04 to a high of 43.48. The Retail - Cyclical industry median Gross Margin % is 36.37. Rusta AB (publ)'s value of 42.33% is 16.4% above this industry median. Based on the distribution chart, Rusta AB (publ) ranks #409 out of 1111 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Rusta AB (publ) has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s Gross Margin % compare to DDS?
According to the Retail - Cyclical industry distribution chart, Rusta AB (publ) ranks #409 out of 1111 companies for Gross Margin %. This puts Rusta AB (publ) in the upper half of its industry. The industry median Gross Margin % is 36.37. Rusta AB (publ)'s value of 42.33% is 16.4% above this benchmark. Historically, Rusta AB (publ)'s own Gross Margin % has ranged from 41.04 to 43.48 over the past decade. While the company's 10-year median is 42.68 vs. the industry median of 36.37, Rusta AB (publ) has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.37, based on 1,111 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rusta AB (publ)'s current Gross Margin % of 42.33% is 16.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Rusta AB (publ) and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rusta AB (publ)'s current Gross Margin % is 42.33%, which is near median its own 10-year median of 42.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Based on GuruFocus' analysis, Rusta AB (publ) (CHIX:RUSTAS) is currently considered Modestly Undervalued. The stock's GF Value™ is kr87.12, compared to a current price of kr78.18 — trading 10.3% below its estimated fair value. The current Gross Margin % is 42.33%, which is near median its 10-year median of 42.68 and 16.4% above the Retail - Cyclical industry median of 36.37. Rusta AB (publ)'s overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current Gross Margin % is 42.33% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?
Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued.
The current stock price of kr78.18 is trading 10.3% below its estimated GF Value™ of kr87.12.
GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.
Key valuation signals for CHIX:RUSTAS:
Gross Margin %: 42.33% (near median its 10-year median of 42.68)
GF Value™: kr87.12 vs. price of kr78.18 (10.3% below fair value)
Industry Position: 16.4% above the Retail - Cyclical median (#409 of 1111)
No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score
Get the complete analysis for CHIX:RUSTAS
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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