Rusta AB (publ)CHIX:RUSTAS 63 Peter Lynch Fair Value is kr29.23 as of Jul. 07, 2026, which is 100% below its 10-year median of 3.45. GuruFocus rates CHIX:RUSTAS with a GF Score™ of 63/100 and a GF Value™ of kr87.15 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 316 Retail - Cyclical companies, Rusta AB (publ) ranks worse than 84.18% on this metric.
Peter Lynch Fair Value applies to growing companies. The ideal range for the growth rate is between 10 - 20% a year. Peter Lynch thinks that the fair P/E value for a growth company equals its growth rate, that is PEG = 1. The earnings here is trailing twelve month (TTM) earnings. For non-bank companies, the growth rate we use is the average growth rate for EBITDA per share over the past 5 years. For Banks, the growth rate we use is the average growth rate for Book Value per share over the past 5 years. If 5-Year Growth Rate is greater than 25% a year, we use 25. If 5-Year Growth Rate is smaller than 5% a year, we do not calculate Peter Lynch Fair Value.
Here, as of today, Rusta AB (publ)'s PEG is 1. Rusta AB (publ)'s 5-Year TTM EBITDA Growth Rate is 8.12.
Rusta AB (publ)'s EPS without NRI for the trailing twelve months (TTM) ended in Apr. 2026 was kr3.60. Therefore, the Peter Lynch Fair Value for today is kr29.23.
As of today (2026-07-07), Rusta AB (publ)'s share price is kr78.175. Rusta AB (publ)'s Peter Lynch fair value is kr29.23. Therefore, Rusta AB (publ)'s Price to Peter Lynch Fair Value Ratio for today is 2.67.
The historical rank and industry rank for Rusta AB (publ)'s Peter Lynch Fair Value or its related term are showing as below:
CHIX:RUSTAs'
s Price-to-Peter-Lynch-Fair-Value Range Over the Past 10 Years
Min: 2.89 Med: 3.45 Max: 3.45
Current: 2.89
During the past 6 years, the highest Price to Peter Lynch Fair Value Ratio of Rusta AB (publ) was 3.45. The lowest was 2.89. And the median was 3.45.
CHIX:RUSTAs's Price-to-Peter-Lynch-Fair-Value is ranked worse than 84.18% of 316
companies
in the Retail - Cyclical industry
Industry Median: 1.12
vs CHIX:RUSTAs: 2.89
Note: Please don't confuse Peter Lynch Fair Value with the value reached in Peter Lynch Chart.
Rusta AB (publ) (CHIX:RUSTAs) Peter Lynch Fair Value Explanation
Peter Lynch Fair Value applies to growing companies. The ideal range for the growth rate is between 10 - 20% a year.
Peter Lynch thinks that the fair P/E value for a growth company equals its growth rate, that is PEG = 1. The earnings here is trailing twelve month (TTM) earnings. For non-bank companies, the growth rate we use is the average growth rate for EBITDA per share over the past 5 years. For Banks, the growth rate we use is the average growth rate for Book Value per share over the past 5 years.
Please don't confuse Peter Lynch Fair Value with the value reached in Peter Lynch Chart. In Peter Lynch chart, a fixed P/E ratio of 15 is used to draw the Earnings Line. Therefore the value reached has a P/E ratio of 15. But in Peter Lynch Fair Value calculation, P/E equals to the growth rate of EBITDA per share over the past 5 years, which is 8.12 instead of 15 in this case.
Rusta AB (publ)'s Price to Peter Lynch Fair Value Ratio for today is calculated as
Price to Peter Lynch Fair Value
=
Share Price
/
Peter Lynch Fair Value
=
78.175
/
29.23
=
2.67
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rusta AB (publ) Peter Lynch Fair Value Related Terms
Rusta AB (publ) Peter Lynch Fair Value Historical Data
* Premium members only.
The historical data trend for Rusta AB (publ)'s Peter Lynch Fair Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:RUSTAS vs DDS: Peter Lynch Fair Value Comparison
For the Department Stores subindustry, Rusta AB (publ)'s Price-to-Peter-Lynch-Fair-Value, along with its competitors' market caps and Price-to-Peter-Lynch-Fair-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rusta AB (publ) Price-to-Peter-Lynch-Fair-Value vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s Price-to-Peter-Lynch-Fair-Value distribution charts can be found below:
* The bar in red indicates where Rusta AB (publ)'s Price-to-Peter-Lynch-Fair-Value falls into.
Rusta AB (publ)'s EPS without NRI for the trailing twelve months (TTM) uses the latest annual data, which was kr3.60.
* Note that for companies that do not have enough quarterly data to calculate the 5-Year TTM EBITDA Growth Rate, we use the annual data for the calculation.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Please be aware that the 5-Year TTM EBITDA Growth Rate is calculated based on TTM data over the last 5 years. For quarterly reported companies, the TTM data adds up the quarterly data reported by the company within the most recent 12 months. For companies that report semi-annually, annually, or do not have enough quarterly data, GuruFocus uses the annual data as the TTM data.
If 5-Year Earnings Growth Rate is greater than 25% a year, we use 25.
If 5-Year Earnings Growth Rate is smaller than 5% a year, we do not calculate Peter Lynch Fair Value.
Please note that we use the 5-year average growth rate of EBITDA per share as the growth rate for non-bank companies, as EBITDA growth is subject to less manipulations than net earnings per share. For banks, we use the 5-year average growth rate of Book Value per share as the growth rate. The reason is that EBITDA is not applicable to Banks and Book value is a relative important measurement for Banks. In the calculation, PEG=1 because Peter Lynch thinks that the fair P/E ratio of the growth stock is equal to its earnings growth rate.
What does a Peter Lynch Fair Value of kr29.23 mean?
Rusta AB (publ) (CHIX:RUSTAS) has a Peter Lynch Fair Value of kr29.23 as of Jul. 07, 2026. Peter Lynch Fair Value is the stock value based on a company's current earnings and five-year earnings growth, assuming a PEG of one. View historical data on Rusta AB (publ) and its competitors. This is 747% above median its historical median of 3.45. Over the past decade, Rusta AB (publ)'s Peter Lynch Fair Value has ranged from 2.89 to 3.45. According to the industry distribution chart, Rusta AB (publ) ranks #266 out of 316 companies in the Retail - Cyclical industry, placing it in the top 84.2%.
Is Rusta AB (publ)'s Peter Lynch Fair Value too high?
Rusta AB (publ)'s current Peter Lynch Fair Value of kr29.23 is 747% above median its 10-year median of 3.45. Over the past 10 years, this metric has ranged from a low of 2.89 to a high of 3.45. Based on the distribution chart, Rusta AB (publ) ranks #266 out of 316 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Rusta AB (publ) has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rusta AB (publ)'s Peter Lynch Fair Value compare to DDS?
According to the Retail - Cyclical industry distribution chart, Rusta AB (publ) ranks #266 out of 316 companies for Peter Lynch Fair Value. This places Rusta AB (publ) in the lower half of its industry. The industry median Peter Lynch Fair Value is 1.12. Historically, Rusta AB (publ)'s own Peter Lynch Fair Value has ranged from 2.89 to 3.45 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Peter Lynch Fair Value for a Retail - Cyclical company?
The median Peter Lynch Fair Value among Retail - Cyclical companies is 1.12, based on 316 companies in the industry. Companies in the top quartile (top 25%) have a Peter Lynch Fair Value significantly above this median, while those in the bottom quartile fall well below. However, Peter Lynch Fair Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Peter Lynch Fair Value mean?
A high Peter Lynch Fair Value can signal that a stock is expensive relative to its fundamentals. Peter Lynch Fair Value is the stock value based on a company's current earnings and five-year earnings growth, assuming a PEG of one. View historical data on Rusta AB (publ) and its competitors. For the Retail - Cyclical industry, the median Peter Lynch Fair Value is 1.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rusta AB (publ)'s current Peter Lynch Fair Value is kr29.23, which is 747% above median its own 10-year median of 3.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rusta AB (publ) stock overvalued right now?
Based on GuruFocus' analysis, Rusta AB (publ) (CHIX:RUSTAS) is currently considered Modestly Undervalued. The stock's GF Value™ is kr87.15, compared to a current price of kr78.18 — trading 10.3% below its estimated fair value. The current Peter Lynch Fair Value is kr29.23, which is 747% above median its 10-year median of 3.45. Rusta AB (publ)'s overall GF Score™ is 63/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Peter Lynch Fair Value calculated?
Peter Lynch Fair Value is calculated from a company's financial statements. For Rusta AB (publ) (CHIX:RUSTAS), the current Peter Lynch Fair Value is kr29.23 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?
Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued.
The current stock price of kr78.18 is trading 10.3% below its estimated GF Value™ of kr87.15.
GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.
Key valuation signals for CHIX:RUSTAS:
Peter Lynch Fair Value: kr29.23 (747% above median its 10-year median of 3.45)
GF Value™: kr87.15 vs. price of kr78.18 (10.3% below fair value)
No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score
Get the complete analysis for CHIX:RUSTAS
Peter Lynch Fair Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CHIX:RUSTAS has been successfully added to your 
