Rusta AB (publ) (CHIX:RUSTAS) Shiller PE Ratio: (As of Aug. 14, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:RUSTAS Rusta AB (publ) CHIX:RUSTAS
63 GF Score
Price kr78.18
GF Value kr87.92
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Rusta AB (publ) Shiller PE Ratio?

Rusta AB (publ) does not have a history long enough to calculate E10. Therefore GuruFocus does not calculate Shiller PE Ratio for this company.

Shiller PE for Stocks: The True Measure of Stock Valuation


Rusta AB (publ)  (CHIX:RUSTAs) Shiller PE Ratio Explanation

Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.

Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.


Be Aware

Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.


Rusta AB (publ) Shiller PE Ratio Related Terms


Rusta AB (publ) Shiller PE Ratio Historical Data

* Premium members only.

The historical data trend for Rusta AB (publ)'s Shiller PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rusta AB (publ) Shiller PE Ratio Chart

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Rusta AB (publ) Quarterly Data
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CHIX:RUSTAS vs DDS: Shiller PE Ratio Comparison

For the Department Stores subindustry, Rusta AB (publ)'s Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rusta AB (publ) Shiller PE Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Rusta AB (publ)'s Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Rusta AB (publ)'s Shiller PE Ratio falls into.


CHIX:RUSTAS
63GF Score
Rusta AB (publ) CHIX:RUSTAS
Shiller PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Rusta AB (publ) Shiller PE Ratio Calculation

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Rusta AB (publ) does not have a history long enough to calculate E10. Therefore GuruFocus does not calculate Shiller PE Ratio for this company.

Is Rusta AB (publ) (CHIX:RUSTAS) Overvalued in 2026?

Based on GuruFocus' analysis, Rusta AB (publ) stock appears to be undervalued. The current stock price of kr78.18 is trading 11.1% below its estimated GF Value™ of kr87.92. GuruFocus considers Rusta AB (publ) to be Modestly Undervalued.

Key valuation signals for CHIX:RUSTAS:

  • Shiller PE Ratio:
  • GF Value™: kr87.92 vs. price of kr78.18 (11.1% below fair value)
  • GF Score™: 63/100 with 1 warning sign

No single metric tells the full story. See the CHIX:RUSTAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rusta AB (publ) Business Description

Other Exchanges RUSTA:Sweden
Address Kanalvagen 12, 4th floor, Box 5064, Upplands Vasby, SWE, SE-194 05
Rusta AB (publ) is a dominant company in the Nordic variety hard discount market. The company offers a wide and carefully selected range of home and leisure products, with good quality at low prices. It has a wide multi-geographic presence with a network of stores across Sweden, Norway, Finland, and Germany.
63GF Score

Get the complete analysis for CHIX:RUSTAS

Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr78.18
Price
kr87.92
GF Value