NASO (Naples Soap Co) Goodwill-to-Asset: 0.00 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

NASO Naples Soap Co Inc NASO
42 GF Score
Price $0.78
GF Value $1.27
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is Naples Soap Co Goodwill-to-Asset?

Naples Soap Co NASO 42 Goodwill-to-Asset is 0.00 as of Jun. 2026. GuruFocus rates NASO with a GF Score™ of 42/100 and a GF Value™ of $1.27 (Possible Value Trap). The stock has 6 warning signs investors should review.

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Naples Soap Co's Goodwill for the quarter that ended in Jun. 2026 was $0.00 Mil. Naples Soap Co's Total Assets for the quarter that ended in Jun. 2026 was $5.58 Mil. Therefore, Naples Soap Co's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.00.


Naples Soap Co  (OTCPK:NASO) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Naples Soap Co Goodwill-to-Asset Related Terms


Naples Soap Co Goodwill-to-Asset Historical Data

* Premium members only.

The historical data trend for Naples Soap Co's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Naples Soap Co Goodwill-to-Asset Chart

Naples Soap Co Annual Data
Trend Dec21 Dec22 Dec24 Dec25
Goodwill-to-Asset
0.00 0.00 0.00 0.00

Naples Soap Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Goodwill-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

NASO vs CAWW, BYAH, TANH: Goodwill-to-Asset Comparison

For the Household & Personal Products subindustry, Naples Soap Co's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Naples Soap Co Goodwill-to-Asset vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Naples Soap Co's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where Naples Soap Co's Goodwill-to-Asset falls into.


NASO
42GF Score
Naples Soap Co Inc NASO
Goodwill-to-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Naples Soap Co Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Naples Soap Co's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill to Asset (A: Dec. 2025 )=Goodwill/Total Assets
=0/6.359
=0.00

Naples Soap Co's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 is calculated as

Goodwill to Asset (Q: Jun. 2026 )=Goodwill/Total Assets
=0/5.584
=0.00

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Goodwill-to-Asset →
What does a Goodwill-to-Asset of 0.00 mean?
Naples Soap Co (NASO) has a Goodwill-to-Asset of 0.00 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Naples Soap Co and its competitors.
Is Naples Soap Co's Goodwill-to-Asset too high?
Naples Soap Co's current Goodwill-to-Asset is 0.00. Overall, Naples Soap Co has a GF Score™ of 42/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Naples Soap Co's Goodwill-to-Asset compare to CAWW and BYAH?
Naples Soap Co's Goodwill-to-Asset of 0.00 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Consumer Packaged Goods company?
A good Goodwill-to-Asset depends on the Consumer Packaged Goods industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Naples Soap Co and its competitors. Naples Soap Co's current Goodwill-to-Asset is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Naples Soap Co stock overvalued right now?
Based on GuruFocus' analysis, Naples Soap Co (NASO) is currently considered Possible Value Trap. The stock's GF Value™ is $1.27, compared to a current price of $0.78 — trading 38.3% below its estimated fair value. The current Goodwill-to-Asset is 0.00. Naples Soap Co's overall GF Score™ is 42/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Naples Soap Co (NASO), the current Goodwill-to-Asset is 0.00 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Naples Soap Co (NASO) Overvalued in 2026?

Based on GuruFocus' analysis, Naples Soap Co stock appears to be undervalued. The current stock price of $0.78 is trading 38.3% below its estimated GF Value™ of $1.27. GuruFocus considers Naples Soap Co to be Possible Value Trap.

Key valuation signals for NASO:

  • Goodwill-to-Asset: 0.00
  • GF Value™: $1.27 vs. price of $0.78 (38.3% below fair value)
  • GF Score™: 42/100 with 6 warning signs

No single metric tells the full story. See the NASO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Naples Soap Co Business Description

Address 14601 Jetport Loop, Suite 180, Fort Myers, FL, USA, 33913
Naples Soap Co Inc is an omni channel retail brand focused on lifestyle, health and that offers personal care products, which include soaps, bath bombs, hair care, facial care, scented candles, and essential oils through its own brick and mortar retail stores and web site, national and boutique re-sellers, and online marketplaces including Amazon and Faire.
42GF Score

Get the complete analysis for NASO

Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.78
Price
$1.27
GF Value