NASO (Naples Soap Co) ROCE %: -10.35% (As of Dec. 2025)


NASO Naples Soap Co Inc NASO
27 GF Score
Price $2.51
! 4 Warning Signs
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What is Naples Soap Co ROCE %?

Naples Soap Co NASO 27 ROCE % is -10.35% as of Dec. 2025. GuruFocus rates NASO with a GF Score™ of 27/100. The stock has 4 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Naples Soap Co's annualized ROCE % for the quarter that ended in Dec. 2025 was -10.35%.

Naples Soap Co  (OTCPK:NASO) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Naples Soap Co ROCE % Related Terms

Naples Soap Co ROCE % Historical Data

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The historical data trend for Naples Soap Co's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Naples Soap Co ROCE % Chart

Naples Soap Co Annual Data
Trend Dec24 Dec25
ROCE %
-50.53 -10.35

Naples Soap Co Semi-Annual Data
Dec24 Dec25
ROCE % -50.53 -10.35
NASO
27GF Score
Naples Soap Co Inc NASO
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Naples Soap Co ROCE % Calculation

Naples Soap Co's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-0.387/( ( (6.845 - 3.625) + (6.359 - 2.104) )/ 2 )
=-0.387/( (3.22+4.255)/ 2 )
=-0.387/3.7375
=-10.35 %

Naples Soap Co's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Dec. 2024 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Dec. 2024 )(Q: Dec. 2025 )
=-0.387/( ( (6.845 - 3.625) + (6.359 - 2.104) )/ 2 )
=-0.387/( ( 3.22 + 4.255 )/ 2 )
=-0.387/3.7375
=-10.35 %

(1) Note: The EBIT data used here is one times the annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -10.35% mean?
Naples Soap Co (NASO) has a ROCE % of -10.35% as of Dec. 2025.
Is Naples Soap Co's ROCE % too high?
Naples Soap Co's current ROCE % is -10.35%. Overall, Naples Soap Co has a GF Score™ of 27/100, reflecting its overall financial health beyond just this single metric.
How does Naples Soap Co's ROCE % compare to TANH and BYAH?
Naples Soap Co's ROCE % of -10.35% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.74. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Consumer Packaged Goods company?
The median ROCE % among Consumer Packaged Goods companies is 8.74, based on 1,936 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Naples Soap Co's current ROCE % is -10.35%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Naples Soap Co stock overvalued right now?
Naples Soap Co (NASO) has a current ROCE % of -10.35%. The current ROCE % is -10.35%. Naples Soap Co's overall GF Score™ is 27/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Naples Soap Co (NASO), the current ROCE % is -10.35% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Naples Soap Co Business Description

Address 14601 Jetport Loop, Suite 180, Fort Myers, FL, USA, 33913
Naples Soap Co Inc is an omni channel retail brand focused on lifestyle, health and that offers personal care products, which include soaps, bath bombs, hair care, facial care, scented candles, and essential oils through its own brick and mortar retail stores and web site, national and boutique re-sellers, and online marketplaces including Amazon and Faire.
27GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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