NASO (Naples Soap Co) ROC (Joel Greenblatt) %: -7.25% (As of Dec. 2025)


NASO Naples Soap Co Inc NASO
27 GF Score
Price $3.10
! 4 Warning Signs
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What is Naples Soap Co ROC (Joel Greenblatt) %?

Naples Soap Co NASO 27 ROC (Joel Greenblatt) % is -7.25% as of Dec. 2025. GuruFocus rates NASO with a GF Score™ of 27/100. The stock has 4 warning signs investors should review. Among 1,970 Consumer Packaged Goods companies, Naples Soap Co ranks worse than 85.08% on this metric.

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Naples Soap Co's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2025 was -7.25%.

The historical rank and industry rank for Naples Soap Co's ROC (Joel Greenblatt) % or its related term are showing as below:

NASO' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -27.84   Med: -17.55   Max: -7.25
Current: -7.25

During the past 2 years, Naples Soap Co's highest ROC (Joel Greenblatt) % was -7.25%. The lowest was -27.84%. And the median was -17.55%.

NASO's ROC (Joel Greenblatt) % is ranked worse than
85.08% of 1970 companies
in the Consumer Packaged Goods industry
Industry Median: 11.99 vs NASO: -7.25

Naples Soap Co's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.


Naples Soap Co  (OTCPK:NASO) ROC (Joel Greenblatt) % Explanation

The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.

Joel Greenblatt uses his definition of Return on Capital and Earnings Yield (Joel Greenblatt) % to rank companies.


Naples Soap Co ROC (Joel Greenblatt) % Related Terms


Naples Soap Co ROC (Joel Greenblatt) % Historical Data

* Premium members only.

The historical data trend for Naples Soap Co's ROC (Joel Greenblatt) % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Naples Soap Co ROC (Joel Greenblatt) % Chart

Naples Soap Co Annual Data
Trend Dec24 Dec25
ROC (Joel Greenblatt) %
-27.84 -7.25

Naples Soap Co Semi-Annual Data
Dec24 Dec25
ROC (Joel Greenblatt) % -27.84 -7.25

NASO vs TANH, BYAH, CAWW: ROC (Joel Greenblatt) % Comparison

For the Household & Personal Products subindustry, Naples Soap Co's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Naples Soap Co ROC (Joel Greenblatt) % vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Naples Soap Co's ROC (Joel Greenblatt) % distribution charts can be found below:

* The bar in red indicates where Naples Soap Co's ROC (Joel Greenblatt) % falls into.


NASO
27GF Score
Naples Soap Co Inc NASO
ROC (Joel Greenblatt) % is just one metric. See GF Score™, valuation, warning signs, and more.
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Naples Soap Co ROC (Joel Greenblatt) % Calculation

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:

ROC (Joel Greenblatt) %=EBIT/Average of (Net fixed Assets + Net Working Capital)

EBIT stands for Earnings Before Interest and Taxes.

Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.

GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.

Working Capital(Q: Dec. 2024 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(0.013 + 0.631 + 0.432) - (0.809 + 0 + 0)
=0.267

Working Capital(Q: Dec. 2025 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(0.023 + 0.633 + 0.354) - (0.797 + 0 + 0)
=0.213

When net working capital is negative, 0 is used.

So ROC (Joel Greenblatt) % of Naples Soap Co for the quarter that ended in Dec. 2025 can be restated as:

ROC (Joel Greenblatt) %(Q: Dec. 2025 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Dec. 2024  Q: Dec. 2025
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=-0.387/( ( (5.577 + max(0.267, 0)) + (4.619 + max(0.213, 0)) )/ 2 )
=-0.387/( ( 5.844 + 4.832 )/ 2 )
=-0.387/5.338
=-7.25 %

Note: The EBIT data used here is one times the annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a ROC (Joel Greenblatt) % of -7.25% mean?
Naples Soap Co (NASO) has a ROC (Joel Greenblatt) % of -7.25% as of Dec. 2025. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Naples Soap Co and its competitors. According to the industry distribution chart, Naples Soap Co ranks #1676 out of 1970 companies in the Consumer Packaged Goods industry, placing it in the top 85.1%.
Is Naples Soap Co's ROC (Joel Greenblatt) % too high?
Naples Soap Co's current ROC (Joel Greenblatt) % is -7.25%. Based on the distribution chart, Naples Soap Co ranks #1676 out of 1970 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Naples Soap Co has a GF Score™ of 27/100, reflecting its overall financial health beyond just this single metric.
How does Naples Soap Co's ROC (Joel Greenblatt) % compare to TANH and BYAH?
According to the Consumer Packaged Goods industry distribution chart, Naples Soap Co ranks #1676 out of 1970 companies for ROC (Joel Greenblatt) %. This places Naples Soap Co in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 11.99. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Consumer Packaged Goods company?
The median ROC (Joel Greenblatt) % among Consumer Packaged Goods companies is 11.99, based on 1,970 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Naples Soap Co and its competitors. For the Consumer Packaged Goods industry, the median ROC (Joel Greenblatt) % is 11.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Naples Soap Co's current ROC (Joel Greenblatt) % is -7.25%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Naples Soap Co stock overvalued right now?
Naples Soap Co (NASO) has a current ROC (Joel Greenblatt) % of -7.25%. The current ROC (Joel Greenblatt) % is -7.25%. Naples Soap Co's overall GF Score™ is 27/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Naples Soap Co (NASO), the current ROC (Joel Greenblatt) % is -7.25% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Naples Soap Co Business Description

Address 14601 Jetport Loop, Suite 180, Fort Myers, FL, USA, 33913
Naples Soap Co Inc is an omni channel retail brand focused on lifestyle, health and that offers personal care products, which include soaps, bath bombs, hair care, facial care, scented candles, and essential oils through its own brick and mortar retail stores and web site, national and boutique re-sellers, and online marketplaces including Amazon and Faire.
27GF Score

Get the complete analysis for NASO

ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.10
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