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Naples Soap CoNASO 36 Market Cap is $1.76 Mil as of Aug. 13, 2026. GuruFocus rates NASO with a GF Score™ of 36/100 and a GF Value™ of $1.68 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 2,038 Consumer Packaged Goods companies, Naples Soap Co ranks worse than 96.32% on this metric.
Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). Naples Soap Co's share price for the quarter that ended in Mar. 2026 was $0.298. Naples Soap Co's Shares Outstanding (EOP) for the quarter that ended in Mar. 2026 was 2.25 Mil. Therefore, Naples Soap Co's market cap for the quarter that ended in Mar. 2026 was $0.67 Mil.
Naples Soap Co's quarterly market cap
increased
from Sep. 2025 ($0.36 Mil) to Dec. 2025 ($0.59 Mil) and
increased
from Dec. 2025 ($0.59 Mil) to Mar. 2026 ($0.67 Mil).
Naples Soap Co's annual market cap
declined
from Dec. 2022 ($298.06 Mil) to Dec. 2024 ($1.53 Mil) and
declined
from Dec. 2024 ($1.53 Mil) to Dec. 2025 ($0.59 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Naples Soap Co's Enterprise Value for Today is $10.37 Mil.
Naples Soap Co (OTCPK:NASO) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Naples Soap Co Market Cap Related Terms
Naples Soap Co Market Cap Historical Data
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The historical data trend for Naples Soap Co's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Naples Soap Co's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Naples Soap Co Market Cap vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Naples Soap Co's Market Cap distribution charts can be found below:
* The bar in red indicates where Naples Soap Co's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Naples Soap Co's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Naples Soap Co (NASO) has a Market Cap of $1.76 Mil as of Aug. 13, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Naples Soap Co and its competitors. According to the industry distribution chart, Naples Soap Co ranks #1963 out of 2038 companies in the Consumer Packaged Goods industry, placing it in the top 96.3%.
Is Naples Soap Co's Market Cap too high?
Naples Soap Co's current Market Cap is $1.76 Mil. The Consumer Packaged Goods industry median Market Cap is 107.97. Naples Soap Co's value of $1.76 Mil is 98.4% below this industry median. Based on the distribution chart, Naples Soap Co ranks #1963 out of 2038 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Naples Soap Co has a GF Score™ of 36/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Naples Soap Co's Market Cap compare to CAWW and BYAH?
According to the Consumer Packaged Goods industry distribution chart, Naples Soap Co ranks #1963 out of 2038 companies for Market Cap. This places Naples Soap Co in the lower half of its industry. The industry median Market Cap is 107.97. Naples Soap Co's value of $1.76 Mil is 98.4% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Consumer Packaged Goods company?
The median Market Cap among Consumer Packaged Goods companies is 107.97, based on 2,038 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Naples Soap Co's current Market Cap of $1.76 Mil is 98.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Naples Soap Co and its competitors. For the Consumer Packaged Goods industry, the median Market Cap is 107.97 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Naples Soap Co's current Market Cap is $1.76 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Naples Soap Co stock overvalued right now?
Based on GuruFocus' analysis, Naples Soap Co (NASO) is currently considered Possible Value Trap. The stock's GF Value™ is $1.68, compared to a current price of $0.78 — trading 53.3% below its estimated fair value. The current Market Cap is $1.76 Mil and 98.4% below the Consumer Packaged Goods industry median of 107.97. Naples Soap Co's overall GF Score™ is 36/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Naples Soap Co (NASO), the current Market Cap is $1.76 Mil as of Aug. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Naples Soap Co (NASO) Overvalued in 2026?
Based on GuruFocus' analysis, Naples Soap Co stock appears to be undervalued.
The current stock price of $0.78 is trading 53.3% below its estimated GF Value™ of $1.68.
GuruFocus considers Naples Soap Co to be Possible Value Trap.
Key valuation signals for NASO:
Market Cap: $1.76 Mil
GF Value™: $1.68 vs. price of $0.78 (53.3% below fair value)
Industry Position: 98.4% below the Consumer Packaged Goods median (#1963 of 2038)
No single metric tells the full story. See the NASO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Naples Soap Co Inc is an omni channel retail brand focused on lifestyle, health and that offers personal care products, which include soaps, bath bombs, hair care, facial care, scented candles, and essential oils through its own brick and mortar retail stores and web site, national and boutique re-sellers, and online marketplaces including Amazon and Faire.
36GF Score
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