NASO (Naples Soap Co) Moat Score: 4/10 (As of Aug. 21, 2026)

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NASO Naples Soap Co Inc NASO
47 GF Score
Price $0.78
GF Value $1.27
Valuation Possible Value Trap
! 6 Warning Signs
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What is Naples Soap Co Moat Score?

Naples Soap Co NASO 47 Moat Score is 4 as of Aug. 21, 2026. GuruFocus rates NASO with a GF Score™ of 47/100 and a GF Value™ of $1.27 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 2,044 Consumer Packaged Goods companies, Naples Soap Co ranks better than 93.44% on this metric.

Naples Soap Co has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Naples Soap Co has Narrow Moat: Naples Soap Co has a discernible but modest moat due to its strong brand strength and customer loyalty in a niche market. However, it lacks significant cost advantages or regulatory barriers.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Naples Soap Co might have Narrow Moat - Discernible but modest moat.

Naples Soap Co  (OTCPK:NASO) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Naples Soap Co Moat Score Related Terms

NASO vs CAWW, BYAH, TANH: Moat Score Comparison

For the Household & Personal Products subindustry, Naples Soap Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Naples Soap Co Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Naples Soap Co's Moat Score distribution charts can be found below:

* The bar in red indicates where Naples Soap Co's Moat Score falls into.


NASO
47GF Score
Naples Soap Co Inc NASO
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Naples Soap Co (NASO) has a Moat Score of 4 as of Aug. 21, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Naples Soap Co ranks #134 out of 2044 companies in the Consumer Packaged Goods industry, placing it in the top 6.6%.
Is Naples Soap Co's Moat Score too high?
Naples Soap Co's current Moat Score is 4. Based on the distribution chart, Naples Soap Co ranks #134 out of 2044 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Naples Soap Co has a GF Score™ of 47/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Naples Soap Co's Moat Score compare to CAWW and BYAH?
According to the Consumer Packaged Goods industry distribution chart, Naples Soap Co ranks #134 out of 2044 companies for Moat Score. This places Naples Soap Co in the top 7% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Naples Soap Co's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Naples Soap Co stock overvalued right now?
Based on GuruFocus' analysis, Naples Soap Co (NASO) is currently considered Possible Value Trap. The stock's GF Value™ is $1.27, compared to a current price of $0.78 — trading 38.3% below its estimated fair value. The current Moat Score is 4. Naples Soap Co's overall GF Score™ is 47/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Naples Soap Co (NASO), the current Moat Score is 4 as of Aug. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Naples Soap Co (NASO) Overvalued in 2026?

Based on GuruFocus' analysis, Naples Soap Co stock appears to be undervalued. The current stock price of $0.78 is trading 38.3% below its estimated GF Value™ of $1.27. GuruFocus considers Naples Soap Co to be Possible Value Trap.

Key valuation signals for NASO:

  • Moat Score: 4
  • GF Value™: $1.27 vs. price of $0.78 (38.3% below fair value)
  • GF Score™: 47/100 with 6 warning signs

No single metric tells the full story. See the NASO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Naples Soap Co Business Description

Address 14601 Jetport Loop, Suite 180, Fort Myers, FL, USA, 33913
Naples Soap Co Inc is an omni channel retail brand focused on lifestyle, health and that offers personal care products, which include soaps, bath bombs, hair care, facial care, scented candles, and essential oils through its own brick and mortar retail stores and web site, national and boutique re-sellers, and online marketplaces including Amazon and Faire.
47GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.78
Price
$1.27
GF Value