NASO (Naples Soap Co) ROIC %: -10.11% (As of Dec. 2025)


NASO Naples Soap Co Inc NASO
27 GF Score
Price $2.51
! 4 Warning Signs
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What is Naples Soap Co ROIC %?

Naples Soap Co NASO 27 ROIC % is -10.11% as of Dec. 2025. GuruFocus rates NASO with a GF Score™ of 27/100. The stock has 4 warning signs investors should review.

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Naples Soap Co's annualized return on invested capital (ROIC %) for the quarter that ended in Dec. 2025 was -10.11%.

As of today (2026-06-29), Naples Soap Co's WACC % is 28.05%. Naples Soap Co's ROIC % is -10.11% (calculated using TTM income statement data). Naples Soap Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.


Naples Soap Co  (OTCPK:NASO) ROIC % Explanation

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROIC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Naples Soap Co's WACC % is 28.05%. Naples Soap Co's ROIC % is -10.11% (calculated using TTM income statement data). Naples Soap Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.


Be Aware

Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


Naples Soap Co ROIC % Related Terms


Naples Soap Co ROIC % Historical Data

* Premium members only.

The historical data trend for Naples Soap Co's ROIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Naples Soap Co ROIC % Chart

Naples Soap Co Annual Data
Trend Dec24 Dec25
ROIC %
-19.46 -10.11

Naples Soap Co Semi-Annual Data
Dec24 Dec25
ROIC % -19.46 -10.11

NASO vs TANH, BYAH, CAWW: ROIC % Comparison

For the Household & Personal Products subindustry, Naples Soap Co's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Naples Soap Co ROIC % vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Naples Soap Co's ROIC % distribution charts can be found below:

* The bar in red indicates where Naples Soap Co's ROIC % falls into.


NASO
27GF Score
Naples Soap Co Inc NASO
ROIC % is just one metric. See GF Score™, valuation, warning signs, and more.
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Naples Soap Co ROIC % Calculation

Naples Soap Co's annualized Return on Invested Capital (ROIC %) for the fiscal year that ended in Dec. 2025 is calculated as:

ROIC % (A: Dec. 2025 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2024 ) + Invested Capital (A: Dec. 2025 ))/ count )
=-0.733 * ( 1 - 0% )/( (8.489 + 6.016)/ 2 )
=-0.733/7.2525
=-10.11 %

where

Naples Soap Co's annualized Return on Invested Capital (ROIC %) for the quarter that ended in Dec. 2025 is calculated as:

ROIC % (Q: Dec. 2025 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Dec. 2024 ) + Invested Capital (Q: Dec. 2025 ))/ count )
=-0.733 * ( 1 - 0% )/( (8.489 + 6.016)/ 2 )
=-0.733/7.2525
=-10.11 %

where

Note: The Operating Income data used here is one times the annual (Dec. 2025) data. The tax rate is limited to between 0% and 100%.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROIC % →
What does a ROIC % of -10.11% mean?
Naples Soap Co (NASO) has a ROIC % of -10.11% as of Dec. 2025. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Naples Soap Co and its competitors.
Is Naples Soap Co's ROIC % too high?
Naples Soap Co's current ROIC % is -10.11%. Overall, Naples Soap Co has a GF Score™ of 27/100, reflecting its overall financial health beyond just this single metric.
How does Naples Soap Co's ROIC % compare to TANH and BYAH?
Naples Soap Co's ROIC % of -10.11% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROIC % is 5.13. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Consumer Packaged Goods company?
The median ROIC % among Consumer Packaged Goods companies is 5.13, based on 1,944 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Naples Soap Co and its competitors. For the Consumer Packaged Goods industry, the median ROIC % is 5.13 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Naples Soap Co's current ROIC % is -10.11%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Naples Soap Co stock overvalued right now?
Naples Soap Co (NASO) has a current ROIC % of -10.11%. The current ROIC % is -10.11%. Naples Soap Co's overall GF Score™ is 27/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Naples Soap Co (NASO), the current ROIC % is -10.11% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Naples Soap Co Business Description

Address 14601 Jetport Loop, Suite 180, Fort Myers, FL, USA, 33913
Naples Soap Co Inc is an omni channel retail brand focused on lifestyle, health and that offers personal care products, which include soaps, bath bombs, hair care, facial care, scented candles, and essential oils through its own brick and mortar retail stores and web site, national and boutique re-sellers, and online marketplaces including Amazon and Faire.
27GF Score

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ROIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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