ASOSCHIX:ASCL -1.50%54 Market Cap is £348 Mil as of Jun. 27, 2026. GuruFocus rates CHIX:ASCL with a GF Score™ of 54/100 and a GF Value™ of £2.43 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 1,142 Retail - Cyclical companies, ASOS ranks better than 67.86% on this metric.
Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). ASOS's share price for the quarter that ended in Feb. 2026 was £2.85. ASOS's Shares Outstanding (EOP) for the quarter that ended in Feb. 2026 was 120 Mil. Therefore, ASOS's market cap for the quarter that ended in Feb. 2026 was £341 Mil.
ASOS's quarterly market cap
declined
from Feb. 2025 (£399 Mil) to Aug. 2025 (£330 Mil) but then
increased
from Aug. 2025 (£330 Mil) to Feb. 2026 (£341 Mil).
ASOS's annual market cap
declined
from Aug. 2023 (£525 Mil) to Aug. 2024 (£435 Mil) and
declined
from Aug. 2024 (£435 Mil) to Aug. 2025 (£330 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. ASOS's Enterprise Value for Today is £876 Mil.
ASOS (CHIX:ASCl) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
ASOS Market Cap Related Terms
ASOS Market Cap Historical Data
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The historical data trend for ASOS's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:ASCL vs AMZN, BABA, PDD: Market Cap Comparison
For the Internet Retail subindustry, ASOS's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ASOS Market Cap vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ASOS's Market Cap distribution charts can be found below:
* The bar in red indicates where ASOS's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
ASOS's Market Cap for the fiscal year that ended in Aug. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASOS (CHIX:ASCL) has a Market Cap of £348 Mil as of Jun. 27, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on ASOS and its competitors. According to the industry distribution chart, ASOS ranks #367 out of 1142 companies in the Retail - Cyclical industry, placing it in the top 32.1%.
Is ASOS's Market Cap too high?
ASOS's current Market Cap is £348 Mil. Based on the distribution chart, ASOS ranks #367 out of 1142 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, ASOS has a GF Score™ of 54/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Market Cap compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, ASOS ranks #367 out of 1142 companies for Market Cap. This puts ASOS in the upper half of its industry. The industry median Market Cap is 143.11. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Retail - Cyclical company?
The median Market Cap among Retail - Cyclical companies is 143.11, based on 1,142 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on ASOS and its competitors. For the Retail - Cyclical industry, the median Market Cap is 143.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ASOS's current Market Cap is £348 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (CHIX:ASCL) is currently considered Modestly Overvalued. The stock's GF Value™ is £2.43, compared to a current price of £2.96 — trading 21.8% above its estimated fair value. The current Market Cap is £348 Mil. ASOS's overall GF Score™ is 54/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For ASOS (CHIX:ASCL), the current Market Cap is £348 Mil as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ASOS (CHIX:ASCL) Overvalued in 2026?
Based on GuruFocus' analysis, ASOS stock appears to be overvalued.
The current stock price of £2.96 is trading 21.8% above its estimated GF Value™ of £2.43.
GuruFocus considers ASOS to be Modestly Overvalued.
Key valuation signals for CHIX:ASCL:
Market Cap: £348 Mil
GF Value™: £2.43 vs. price of £2.96 (21.8% above fair value)
No single metric tells the full story. See the CHIX:ASCL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
54GF Score
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