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APP (AppLovin) Beneish M-Score : -2.49 (As of Jun. 29, 2025)


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What is AppLovin Beneish M-Score?

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.49 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for AppLovin's Beneish M-Score or its related term are showing as below:

APP' s Beneish M-Score Range Over the Past 10 Years
Min: -3.19   Med: -2.59   Max: -1.79
Current: -2.49

During the past 6 years, the highest Beneish M-Score of AppLovin was -1.79. The lowest was -3.19. And the median was -2.59.


AppLovin Beneish M-Score Historical Data

The historical data trend for AppLovin's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

AppLovin Beneish M-Score Chart

AppLovin Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Beneish M-Score
Get a 7-Day Free Trial - -2.01 -2.36 -2.89 -2.57

AppLovin Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.61 -2.61 -2.73 -2.57 -2.49

Competitive Comparison of AppLovin's Beneish M-Score

For the Advertising Agencies subindustry, AppLovin's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


AppLovin's Beneish M-Score Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, AppLovin's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where AppLovin's Beneish M-Score falls into.


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AppLovin Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of AppLovin for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.076+0.528 * 0.8993+0.404 * 0.8417+0.892 * 1.4163+0.115 * 1.0171
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.7017+4.679 * -0.078109-0.327 * 1.0668
=-2.49

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar25) TTM:Last Year (Mar24) TTM:
Total Receivables was $1,578 Mil.
Revenue was 1484.021 + 1372.779 + 1198.235 + 1080.119 = $5,135 Mil.
Gross Profit was 1212.789 + 1052.327 + 928.576 + 797.572 = $3,991 Mil.
Total Current Assets was $2,367 Mil.
Total Assets was $5,707 Mil.
Property, Plant and Equipment(Net PPE) was $162 Mil.
Depreciation, Depletion and Amortization(DDA) was $416 Mil.
Selling, General, & Admin. Expense(SGA) was $999 Mil.
Total Current Liabilities was $1,409 Mil.
Long-Term Debt & Capital Lease Obligation was $3,510 Mil.
Net Income was 576.419 + 599.204 + 434.42 + 309.969 = $1,920 Mil.
Non Operating Income was -181.132 + 0 + 0 + 8.947 = $-172 Mil.
Cash Flow from Operations was 831.712 + 701.003 + 550.702 + 454.527 = $2,538 Mil.
Total Receivables was $1,035 Mil.
Revenue was 1058.115 + 953.261 + 864.256 + 750.165 = $3,626 Mil.
Gross Profit was 763.967 + 679.654 + 599.207 + 491.59 = $2,534 Mil.
Total Current Assets was $1,608 Mil.
Total Assets was $5,263 Mil.
Property, Plant and Equipment(Net PPE) was $173 Mil.
Depreciation, Depletion and Amortization(DDA) was $473 Mil.
Selling, General, & Admin. Expense(SGA) was $1,005 Mil.
Total Current Liabilities was $763 Mil.
Long-Term Debt & Capital Lease Obligation was $3,490 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(1577.812 / 5135.154) / (1035.372 / 3625.797)
=0.307257 / 0.285557
=1.076

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(2534.418 / 3625.797) / (3991.264 / 5135.154)
=0.698996 / 0.777243
=0.8993

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (2367.334 + 161.655) / 5706.701) / (1 - (1607.888 + 172.994) / 5262.517)
=0.556839 / 0.661591
=0.8417

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=5135.154 / 3625.797
=1.4163

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(473.467 / (473.467 + 172.994)) / (415.9 / (415.9 + 161.655))
=0.732398 / 0.720105
=1.0171

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(998.666 / 5135.154) / (1004.841 / 3625.797)
=0.194476 / 0.277137
=0.7017

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((3509.964 + 1409.224) / 5706.701) / ((3489.891 + 762.524) / 5262.517)
=0.862002 / 0.808057
=1.0668

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(1920.012 - -172.185 - 2537.944) / 5706.701
=-0.078109

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

AppLovin has a M-score of -2.49 suggests that the company is unlikely to be a manipulator.


AppLovin Beneish M-Score Related Terms

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AppLovin Business Description

Traded in Other Exchanges
Address
1100 Page Mill Road, Palo Alto, CA, USA, 94304
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Executives
Vasily Shikin officer: Chief Technology Officer 1100 PAGE MILL ROAD, PALO ALTO CA 94304
Arash Adam Foroughi director, 10 percent owner, officer: CEO & Chairperson 1100 PAGE MILL, PALO ALTO CA 94304
Victoria Valenzuela officer: CLO & Corp. Secretary 1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Herald Y Chen director, officer: President & CFO 950 TOWER LANE, SUITE 1150, FOSTER CITY CA 94404-2127
Dawson Alyssa Harvey director 1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Craig Scott Billings director C/O WYNN RESORTS, LIMITED, 3131 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Georgiadis Mary Margaret Hastings director 2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Eduardo Vivas director 1100 PAGE MILL ROAD, PALO ALTO CA 94304
Kkr Denali Holdings L.p. 10 percent owner C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Kkr Group Partnership L.p. 10 percent owner C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Katie Kihorany Jansen officer: Chief Marketing Officer 1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Todd R Morgenfeld director C/O PINTEREST, INC., 651 BRANNAN STREET, SAN FRANCISCO CA 94107
Kkr Group Co. Inc. 10 percent owner 30 HUDSON YARDS, NEW YORK NY 10001
Elena Arutunian officer: Chief Accounting Officer 1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Angel Pride Holdings Ltd 10 percent owner ROOM 710, 7/F, WING ON HOUSE, NO. 71 DES VOREX ROAD CENTRAL, HONG KONG F4 0000