The Honest CoHNST -1.76%60 PB Ratio is 2.42 as of Jun. 25, 2026, which is 7% above its 10-year median of 2.27. GuruFocus rates HNST with a GF Score™ of 60/100 and a GF Value™ of $2.85 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 1,895 Consumer Packaged Goods companies, The Honest Co ranks worse than 74.51% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-25), The Honest Co's share price is $3.635. The Honest Co's Book Value per Share for the quarter that ended in Mar. 2026 was $1.50. Hence, The Honest Co's PB Ratio of today is 2.42.
The historical rank and industry rank for The Honest Co's PB Ratio or its related term are showing as below:
HNST'
s PB Ratio Range Over the Past 10 Years
Min: 0.88 Med: 2.27 Max: 7.53
Current: 2.42
During the past 7 years, The Honest Co's highest PB Ratio was 7.53. The lowest was 0.88. And the median was 2.27.
HNST's PB Ratio is ranked worse than 74.51% of 1895
companies
in the Consumer Packaged Goods industry
Industry Median: 1.33
vs HNST: 2.42
During the past 12 months, The Honest Co's average Book Value Per Share Growth Rate was -8.00% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -1.50% per year.
During the past 7 years, the highest 3-Year average Book Value Per Share Growth Rate of The Honest Co was -1.50% per year. The lowest was -6.60% per year. And the median was -4.05% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
The Honest Co PB Ratio Related Terms
The Honest Co PB Ratio Historical Data
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The historical data trend for The Honest Co's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, The Honest Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Honest Co PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Honest Co's PB Ratio distribution charts can be found below:
* The bar in red indicates where The Honest Co's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
The Honest Co's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
The Honest Co (HNST) has a PB Ratio of 2.42 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on The Honest Co and its competitors. This is near median its historical median of 2.27. Over the past decade, The Honest Co's PB Ratio has ranged from 0.88 to 7.53. According to the industry distribution chart, The Honest Co ranks #1412 out of 1895 companies in the Consumer Packaged Goods industry, placing it in the top 74.5%.
Is The Honest Co's PB Ratio too high?
The Honest Co's current PB Ratio of 2.42 is near median its 10-year median of 2.27. Over the past 10 years, this metric has ranged from a low of 0.88 to a high of 7.53. The Consumer Packaged Goods industry median PB Ratio is 1.33. The Honest Co's value of 2.42 is 82% above this industry median. Based on the distribution chart, The Honest Co ranks #1412 out of 1895 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, The Honest Co has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Honest Co's PB Ratio compare to MAGN and NUS?
According to the Consumer Packaged Goods industry distribution chart, The Honest Co ranks #1412 out of 1895 companies for PB Ratio. This places The Honest Co in the lower half of its industry. The industry median PB Ratio is 1.33. The Honest Co's value of 2.42 is 82% above this benchmark. Historically, The Honest Co's own PB Ratio has ranged from 0.88 to 7.53 over the past decade. While the company's 10-year median is 2.27 vs. the industry median of 1.33, The Honest Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.33, based on 1,895 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Honest Co's current PB Ratio of 2.42 is 82% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on The Honest Co and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.33 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Honest Co's current PB Ratio is 2.42, which is near median its own 10-year median of 2.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Honest Co stock overvalued right now?
Based on GuruFocus' analysis, The Honest Co (HNST) is currently considered Modestly Overvalued. The stock's GF Value™ is $2.85, compared to a current price of $3.64 — trading 27.5% above its estimated fair value. The current PB Ratio is 2.42, which is near median its 10-year median of 2.27 and 82% above the Consumer Packaged Goods industry median of 1.33. The Honest Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For The Honest Co (HNST), the current PB Ratio is 2.42 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Honest Co (HNST) Overvalued in 2026?
Based on GuruFocus' analysis, The Honest Co stock appears to be overvalued.
The current stock price of $3.64 is trading 27.5% above its estimated GF Value™ of $2.85.
GuruFocus considers The Honest Co to be Modestly Overvalued.
Key valuation signals for HNST:
PB Ratio: 2.42 (near median its 10-year median of 2.27)
GF Value™: $2.85 vs. price of $3.64 (27.5% above fair value)
Industry Position: 82% above the Consumer Packaged Goods median (#1412 of 1895)
No single metric tells the full story. See the HNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
60GF Score
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