The PE Ratio, or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). As of today (2026-06-25), The Vita Coco Co's share price is $82.55.
The Vita Coco Co's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was $1.37. Therefore, The Vita Coco Co's PE Ratio for today is 60.26.
Warning Sign:
The Vita Coco Co Inc stock PE Ratio (=60.43) is close to 3-year high of 61.33.
During the past 7 years, The Vita Coco Co's highest PE Ratio was 137.86. The lowest was 12.84. And the median was 36.78.
The Vita Coco Co's EPS (Diluted) for the
three
months ended in Mar. 2026 was $0.50.
Its EPS (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was $1.37.
During the past 12 months, The Vita Coco Co's average EPS without NRIGrowth Rate was 25.80% per year.
During the past 3 years, the average EPS without NRIGrowth Rate was 213.80% per year.
During the past 5 years, the average EPS without NRIGrowth Rate was 39.30% per year.
During the past 7 years, The Vita Coco Co's highest 3-Year average EPS without NRI Growth Rate was 213.80% per year. The lowest was -42.50% per year. And the median was 35.25% per year.
The Vita Coco Co's EPS (Basic) for the
three
months ended in Mar. 2026 was $0.53.
Its EPS (Basic) for the trailing twelve months (TTM) ended in Mar. 2026 was $1.45.
Back to Basics: PE Ratio
The Vita Coco Co (NAS:COCO) PE Ratio Explanation
The PE Ratio can be viewed as the number of years it takes for the company to earn back the price you pay for the stock. For example, if a company earns $2 a share per year, and the stock is traded at $30, the PE Ratio is 15. Therefore it takes 15 years for the company to earn back the $30 you paid for its stock, assuming the earnings stays constant over the next 15 years.
In real business, earnings never stay constant. If a company can grow its earnings, it takes fewer years for the company to earn back the price you pay for the stock. If a company's earnings decline it takes more years. As a shareholder, you want the company to earn back the price you pay as soon as possible. Therefore, lower P/E stocks are more attractive than higher P/E stocks so long as the PE Ratio is positive. Also for stocks with the same PE Ratio, the one with faster growth business is more attractive.
If a company loses money, the PE Ratio becomes meaningless.
To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the PE Ratio divided by the growth ratio. He thinks a company with a PE Ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a PE Ratio of 20, instead of a company growing 10% a year with a PE Ratio of 10.
Because the PE Ratio measures how long it takes to earn back the price you pay, the PE Ratio can be applied to the stocks across different industries. That is why it is the one of the most important and widely used indicators for the valuation of stocks.
Investors need to be aware that the PE Ratio can be misleading a lot of times, especially when the underlying business is cyclical and unpredictable. As Peter Lynch pointed out, cyclical businesses have higher profit margins at the peaks of the business cycles. Their earnings are high and PE Ratios are artificially low. It is usually a bad idea to buy a cyclical business when the PE Ratio is low. A better ratio to identify the time to buy a cyclical businesses is the PS Ratio.
PE Ratio can also be affected by non-recurring-items such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio.
The Vita Coco Co PE Ratio Related Terms
The Vita Coco Co PE Ratio Historical Data
* Premium members only.
The historical data trend for The Vita Coco Co's PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, The Vita Coco Co's PE Ratio, along with its competitors' market caps and PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Vita Coco Co PE Ratio vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, The Vita Coco Co's PE Ratio distribution charts can be found below:
* The bar in red indicates where The Vita Coco Co's PE Ratio falls into.
The PE Ratio, or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). It is the most widely used ratio in the valuation of stocks.
The Vita Coco Co's Share Price of today is $82.55. The Vita Coco Co's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1.37.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
There are at least three kinds of PE Ratios used by different investors. They are Trailing Twelve Month PE Ratio, Forward PE Ratio, or PE Ratio without NRI. A new PE Ratio based on inflation-adjusted normalized PE Ratio is called Shiller PE Ratio, after Yale professor Robert Shiller.
In the calculation of PE Ratio, the earnings per share used are the earnings per share over the past 12 months. For Forward PE Ratio, the earnings are the expected earnings for the next twelve months. In the case of PE Ratio without NRI, the reported earnings less the non-recurring items are used.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. Since it looks at the average over the last 10 years, Shiller PE Ratio is also called PE10.
The Vita Coco Co (COCO) has a PE Ratio of 60.26 as of Jun. 25, 2026. P/E ratio is the ratio of share price to a company's earnings per share. View historical data on The Vita Coco Co and its competitors. This is 64% above median its historical median of 36.78. Over the past decade, The Vita Coco Co's PE Ratio has ranged from 12.84 to 137.86.
Is The Vita Coco Co's PE Ratio too high?
The Vita Coco Co's current PE Ratio of 60.26 is 64% above median its 10-year median of 36.78. Over the past 10 years, this metric has ranged from a low of 12.84 to a high of 137.86. Overall, The Vita Coco Co has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Vita Coco Co's PE Ratio compare to FIZZ and SUJA?
The Vita Coco Co's PE Ratio of 60.26 can be compared against companies in the Beverages - Non-Alcoholic industry. Historically, The Vita Coco Co's own PE Ratio has ranged from 12.84 to 137.86 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PE Ratio for a Beverages - Non-Alcoholic company?
A good PE Ratio depends on the Beverages - Non-Alcoholic industry context. However, PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PE Ratio mean?
A high PE Ratio can signal that a stock is expensive relative to its fundamentals. P/E ratio is the ratio of share price to a company's earnings per share. View historical data on The Vita Coco Co and its competitors. The Vita Coco Co's current PE Ratio is 60.26, which is 64% above median its own 10-year median of 36.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Vita Coco Co stock overvalued right now?
Based on GuruFocus' analysis, The Vita Coco Co (COCO) is currently considered Significantly Overvalued. The stock's GF Value™ is $40.74, compared to a current price of $82.55 — trading 102.6% above its estimated fair value. The current PE Ratio is 60.26, which is 64% above median its 10-year median of 36.78. The Vita Coco Co's overall GF Score™ is 80/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PE Ratio calculated?
PE Ratio is calculated from a company's financial statements. For The Vita Coco Co (COCO), the current PE Ratio is 60.26 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Vita Coco Co (COCO) Overvalued in 2026?
Based on GuruFocus' analysis, The Vita Coco Co stock appears to be overvalued.
The current stock price of $82.55 is trading 102.6% above its estimated GF Value™ of $40.74.
GuruFocus considers The Vita Coco Co to be Significantly Overvalued.
Key valuation signals for COCO:
PE Ratio: 60.26 (64% above median its 10-year median of 36.78)
GF Value™: $40.74 vs. price of $82.55 (102.6% above fair value)
No single metric tells the full story. See the COCO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Vita Coco Co Inc is a plant-based functional hydration platform. Its products include Vita Coco Coconut Water, Private Label including coconut water and oil, and Other including Runa, Ever & Ever, and PWR LIFT product offerings, Vita Coco product extensions beyond coconut water, such as Vita Coco Sparkling, coconut milk products, and others. The company has two segments: The Americas segment which comprises of operations in the U.S. and Canada; and The International segment that comprises of operations in Europe, the Middle East, Africa and the Asia Pacific regions. The Americas segment derives maximum revenue. Geographical presence of the company is in United States, United Kingdom and All other countries.
80GF Score
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