EPFCF (Everyday People Financial) GF Value Rank: 2 (As of Jul. 08, 2026) — Near Median


EPFCF Everyday People Financial Corp EPFCF
24 GF Score
Price $0.42
GF Value $8.79
Valuation Possible Value Trap
! 3 Warning Signs
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What is Everyday People Financial GF Value Rank?

Everyday People Financial EPFCF -0.39% 24 GF Value Rank is 2 as of Jul. 08, 2026, which is at its 10-year median of 2.00. GuruFocus rates EPFCF with a GF Score™ of 24/100 and a GF Value™ of $8.79 (Possible Value Trap). The stock has 3 warning signs investors should review.

Everyday People Financial has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Everyday People Financial GF Value Rank Related Terms


EPFCF vs V, MA, AXP: GF Value Rank Comparison

For the Credit Services subindustry, Everyday People Financial's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Everyday People Financial GF Value Rank vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Everyday People Financial's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Everyday People Financial's GF Value Rank falls into.


EPFCF
24GF Score
Everyday People Financial Corp EPFCF
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
Everyday People Financial (EPFCF) has a GF Value Rank of 2 as of Jul. 08, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Everyday People Financial and its competitors. This is near median its historical median of 2.00. Over the past decade, Everyday People Financial's GF Value Rank has ranged from 2.00 to 4.00.
Is Everyday People Financial's GF Value Rank too high?
Everyday People Financial's current GF Value Rank of 2 is near median its 10-year median of 2.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 4.00. Overall, Everyday People Financial has a GF Score™ of 24/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Everyday People Financial's GF Value Rank compare to V and MA?
Everyday People Financial's GF Value Rank of 2 can be compared against companies in the Credit Services industry. Historically, Everyday People Financial's own GF Value Rank has ranged from 2.00 to 4.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Credit Services company?
A good GF Value Rank depends on the Credit Services industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Everyday People Financial and its competitors. Everyday People Financial's current GF Value Rank is 2, which is near median its own 10-year median of 2.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Everyday People Financial stock overvalued right now?
Based on GuruFocus' analysis, Everyday People Financial (EPFCF) is currently considered Possible Value Trap. The stock's GF Value™ is $8.79, compared to a current price of $0.42 — trading 95.2% below its estimated fair value. The current GF Value Rank is 2, which is near median its 10-year median of 2.00. Everyday People Financial's overall GF Score™ is 24/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Everyday People Financial (EPFCF), the current GF Value Rank is 2 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Everyday People Financial (EPFCF) Overvalued in 2026?

Based on GuruFocus' analysis, Everyday People Financial stock appears to be undervalued. The current stock price of $0.42 is trading 95.2% below its estimated GF Value™ of $8.79. GuruFocus considers Everyday People Financial to be Possible Value Trap.

Key valuation signals for EPFCF:

  • GF Value Rank: 2 (near median its 10-year median of 2.00)
  • GF Value™: $8.79 vs. price of $0.42 (95.2% below fair value)
  • GF Score™: 24/100 with 3 warning signs

No single metric tells the full story. See the EPFCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Everyday People Financial Business Description

Other Exchanges EPF:Canada
Address 11150 Jasper Avenue, Suite 450, Edmonton, AB, CAN, T5K 0C7
Everyday People Financial Corp is a financial services provider. Through its technology-driven ecosystem, alternative and specialty credit financing programs it offers credit and payment cards, homeownership facilitation, consumer lending, and payment management among other services. The reportable operating segments of the company are; Financial services, EP Homes facilitation services, Revenue cycle management services, and Contract receivable services. The majority of the company's revenue is derived from its Revenue cycle management services segment which provides debt collection services for corporations that have past due and default accounts. Geographically, the company generates a majority of its revenue from Canada followed by the United Kingdom and the United States of America.
24GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.42
Price
$8.79
GF Value