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Also traded in: Argentina, Germany, Switzerland

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 5/10

vs
industry
vs
history
Cash-to-Debt 0.12
HOG's Cash-to-Debt is ranked lower than
84% of the 1274 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.60 vs. HOG: 0.12 )
Ranked among companies with meaningful Cash-to-Debt only.
HOG' s Cash-to-Debt Range Over the Past 10 Years
Min: 0.1  Med: 0.37 Max: N/A
Current: 0.12
Equity-to-Asset 0.19
HOG's Equity-to-Asset is ranked lower than
91% of the 1258 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.49 vs. HOG: 0.19 )
Ranked among companies with meaningful Equity-to-Asset only.
HOG' s Equity-to-Asset Range Over the Past 10 Years
Min: 0.17  Med: 0.5 Max: 0.64
Current: 0.19
0.17
0.64
Interest Coverage 31.54
HOG's Interest Coverage is ranked higher than
59% of the 1120 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 17.77 vs. HOG: 31.54 )
Ranked among companies with meaningful Interest Coverage only.
HOG' s Interest Coverage Range Over the Past 10 Years
Min: 6.2  Med: 20.04 Max: 307.78
Current: 31.54
6.2
307.78
Piotroski F-Score: 5
Altman Z-Score: 1.97
Beneish M-Score: -2.69
WACC vs ROIC
4.79%
7.93%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 7/10

vs
industry
vs
history
Operating Margin % 16.55
HOG's Operating Margin % is ranked higher than
90% of the 1283 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 5.47 vs. HOG: 16.55 )
Ranked among companies with meaningful Operating Margin % only.
HOG' s Operating Margin % Range Over the Past 10 Years
Min: 4.1  Med: 17.86 Max: 24.89
Current: 16.55
4.1
24.89
Net Margin % 10.93
HOG's Net Margin % is ranked higher than
85% of the 1283 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.99 vs. HOG: 10.93 )
Ranked among companies with meaningful Net Margin % only.
HOG' s Net Margin % Range Over the Past 10 Years
Min: -1.15  Med: 11.41 Max: 16.31
Current: 10.93
-1.15
16.31
ROE % 31.98
HOG's ROE % is ranked higher than
93% of the 1257 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 8.96 vs. HOG: 31.98 )
Ranked among companies with meaningful ROE % only.
HOG' s ROE % Range Over the Past 10 Years
Min: -2.61  Med: 27.46 Max: 36.82
Current: 31.98
-2.61
36.82
ROA % 6.13
HOG's ROA % is ranked higher than
65% of the 1296 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.04 vs. HOG: 6.13 )
Ranked among companies with meaningful ROA % only.
HOG' s ROA % Range Over the Past 10 Years
Min: -0.65  Med: 7.34 Max: 16.69
Current: 6.13
-0.65
16.69
ROC (Joel Greenblatt) % 27.04
HOG's ROC (Joel Greenblatt) % is ranked higher than
73% of the 1291 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 14.28 vs. HOG: 27.04 )
Ranked among companies with meaningful ROC (Joel Greenblatt) % only.
HOG' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 5.03  Med: 32.95 Max: 52.84
Current: 27.04
5.03
52.84
3-Year Revenue Growth Rate 8.10
HOG's 3-Year Revenue Growth Rate is ranked higher than
68% of the 1138 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.40 vs. HOG: 8.10 )
Ranked among companies with meaningful 3-Year Revenue Growth Rate only.
HOG' s 3-Year Revenue Growth Rate Range Over the Past 10 Years
Min: -3.8  Med: 8.4 Max: 19.3
Current: 8.1
-3.8
19.3
3-Year EBITDA Growth Rate 5.70
HOG's 3-Year EBITDA Growth Rate is ranked lower than
55% of the 1056 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 7.20 vs. HOG: 5.70 )
Ranked among companies with meaningful 3-Year EBITDA Growth Rate only.
HOG' s 3-Year EBITDA Growth Rate Range Over the Past 10 Years
Min: -34.3  Med: 17.5 Max: 37
Current: 5.7
-34.3
37
3-Year EPS without NRI Growth Rate 5.30
HOG's 3-Year EPS without NRI Growth Rate is ranked lower than
53% of the 951 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 7.50 vs. HOG: 5.30 )
Ranked among companies with meaningful 3-Year EPS without NRI Growth Rate only.
HOG' s 3-Year EPS without NRI Growth Rate Range Over the Past 10 Years
Min: -57.6  Med: 21.3 Max: 108.5
Current: 5.3
-57.6
108.5
GuruFocus has detected 2 Warning Signs with Harley-Davidson Inc $HOG.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.
» HOG's 30-Y Financials

Financials (Next Earnings Date: 2017-10-18 Est.)


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

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Business Description

Industry: Autos » Recreational Vehicles    NAICS: 336991    SIC: 3751
Compare:NYSE:THO, NYSE:PII, OTCPK:BRPIF, NYSE:CWH, NYSE:LCII, NYSE:REVG, NAS:FOXF, NYSE:WGO, OTCPK:PIAGF, NYSE:MPX, NAS:MBUU, NAS:MCFT, NAS:ACAT, OTCPK:ZAAP » details
Traded in other countries:HOG.Argentina, HAR.Germany, HOG.Switzerland,
Headquarter Location:USA
Harley-Davidson Inc produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. It operates in two segments, Motorcycles and Related Products, and Financial Services.

Harley-Davidson is the world's leading manufacturer of heavyweight motorcycles, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captures more than half of all heavyweight domestic retail motorcycle registrations.

Guru Investment Theses on Harley-Davidson Inc

Bill Nygren Comments on Harley-Davidson - Jul 11, 2016

During the quarter we added two new positions to the Fund, Harley-Davidson and the aforementioned LinkedIn. Harley-Davidson (NYSE:HOG) is one of America’s great brands, yet at 11x 2016 earnings per share, it is priced as if it’s a distressed retailer. The company’s new CEO has increased product development and marketing spending, seeking to provide long-term benefits at the expense of current margins, and is expanding into markets such as China, India and Vietnam with encouraging early results. A pervasive concern cited about Harley-Davidson is the aging of its core Baby Boomer rider base, but motorcycle ownership amongst people ages 25-50 today is as high per capita as it was when Boomers were in that demographic. We believe the long-term future of this company is bright and that the current price of the stock will prove a bargain.

From Bill Nygren (Trades, Portfolio)'s Oakmark Select Fund second quarter 2016 commentary.

Check out Bill Nygren latest stock trades

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Bill Nygren Comments on Harley-Davidson Guru stock highlight
During the quarter we added two new positions to the Fund, Harley-Davidson and the aforementioned LinkedIn. Harley-Davidson (NYSE:HOG) is one of America’s great brands, yet at 11x 2016 earnings per share, it is priced as if it’s a distressed retailer. The company’s new CEO has increased product development and marketing spending, seeking to provide long-term benefits at the expense of current margins, and is expanding into markets such as China, India and Vietnam with encouraging early results. A pervasive concern cited about Harley-Davidson is the aging of its core Baby Boomer rider base, but motorcycle ownership amongst people ages 25-50 today is as high per capita as it was when Boomers were in that demographic. We believe the long-term future of this company is bright and that the current price of the stock will prove a bargain. Read more...

Ratios

vs
industry
vs
history
PE Ratio 15.97
HOG's PE Ratio is ranked higher than
57% of the 1049 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 17.55 vs. HOG: 15.97 )
Ranked among companies with meaningful PE Ratio only.
HOG' s PE Ratio Range Over the Past 10 Years
Min: 3.33  Med: 15.81 Max: 69.53
Current: 15.97
3.33
69.53
Forward PE Ratio 15.08
HOG's Forward PE Ratio is ranked lower than
70% of the 116 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 10.59 vs. HOG: 15.08 )
Ranked among companies with meaningful Forward PE Ratio only.
N/A
PE Ratio without NRI 15.97
HOG's PE Ratio without NRI is ranked higher than
57% of the 1048 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 17.70 vs. HOG: 15.97 )
Ranked among companies with meaningful PE Ratio without NRI only.
HOG' s PE Ratio without NRI Range Over the Past 10 Years
Min: 3.11  Med: 16.47 Max: 1183
Current: 15.97
3.11
1183
Price-to-Owner-Earnings 15.81
HOG's Price-to-Owner-Earnings is ranked higher than
59% of the 570 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 18.15 vs. HOG: 15.81 )
Ranked among companies with meaningful Price-to-Owner-Earnings only.
HOG' s Price-to-Owner-Earnings Range Over the Past 10 Years
Min: 2.98  Med: 16.06 Max: 396.11
Current: 15.81
2.98
396.11
PB Ratio 4.95
HOG's PB Ratio is ranked lower than
87% of the 1237 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.68 vs. HOG: 4.95 )
Ranked among companies with meaningful PB Ratio only.
HOG' s PB Ratio Range Over the Past 10 Years
Min: 0.87  Med: 4.2 Max: 6.85
Current: 4.95
0.87
6.85
PS Ratio 1.77
HOG's PS Ratio is ranked lower than
72% of the 1254 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.85 vs. HOG: 1.77 )
Ranked among companies with meaningful PS Ratio only.
HOG' s PS Ratio Range Over the Past 10 Years
Min: 0.32  Med: 1.9 Max: 3.5
Current: 1.77
0.32
3.5
Price-to-Free-Cash-Flow 9.65
HOG's Price-to-Free-Cash-Flow is ranked higher than
76% of the 443 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 15.47 vs. HOG: 9.65 )
Ranked among companies with meaningful Price-to-Free-Cash-Flow only.
HOG' s Price-to-Free-Cash-Flow Range Over the Past 10 Years
Min: 3.96  Med: 15.17 Max: 69.98
Current: 9.65
3.96
69.98
Price-to-Operating-Cash-Flow 7.85
HOG's Price-to-Operating-Cash-Flow is ranked higher than
57% of the 596 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 9.05 vs. HOG: 7.85 )
Ranked among companies with meaningful Price-to-Operating-Cash-Flow only.
HOG' s Price-to-Operating-Cash-Flow Range Over the Past 10 Years
Min: 3.64  Med: 12.1 Max: 151
Current: 7.85
3.64
151
EV-to-EBIT 16.70
HOG's EV-to-EBIT is ranked lower than
60% of the 1094 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 13.83 vs. HOG: 16.70 )
Ranked among companies with meaningful EV-to-EBIT only.
HOG' s EV-to-EBIT Range Over the Past 10 Years
Min: -602.9  Med: 14.4 Max: 144
Current: 16.7
-602.9
144
EV-to-EBITDA 13.64
HOG's EV-to-EBITDA is ranked lower than
64% of the 1139 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 10.21 vs. HOG: 13.64 )
Ranked among companies with meaningful EV-to-EBITDA only.
HOG' s EV-to-EBITDA Range Over the Past 10 Years
Min: 3.3  Med: 12.4 Max: 50.9
Current: 13.64
3.3
50.9
PEG Ratio 1.62
HOG's PEG Ratio is ranked lower than
51% of the 613 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.52 vs. HOG: 1.62 )
Ranked among companies with meaningful PEG Ratio only.
HOG' s PEG Ratio Range Over the Past 10 Years
Min: 0.33  Med: 0.84 Max: 9.79
Current: 1.62
0.33
9.79
Shiller PE Ratio 19.36
HOG's Shiller PE Ratio is ranked higher than
60% of the 301 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 23.86 vs. HOG: 19.36 )
Ranked among companies with meaningful Shiller PE Ratio only.
HOG' s Shiller PE Ratio Range Over the Past 10 Years
Min: 3.04  Med: 17.13 Max: 36.73
Current: 19.36
3.04
36.73
Current Ratio 1.66
HOG's Current Ratio is ranked higher than
57% of the 1249 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.52 vs. HOG: 1.66 )
Ranked among companies with meaningful Current Ratio only.
HOG' s Current Ratio Range Over the Past 10 Years
Min: 1.34  Med: 1.82 Max: 3.74
Current: 1.66
1.34
3.74
Quick Ratio 1.47
HOG's Quick Ratio is ranked higher than
68% of the 1249 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.08 vs. HOG: 1.47 )
Ranked among companies with meaningful Quick Ratio only.
HOG' s Quick Ratio Range Over the Past 10 Years
Min: 0.59  Med: 1.57 Max: 3.43
Current: 1.47
0.59
3.43
Days Inventory 49.37
HOG's Days Inventory is ranked higher than
59% of the 1239 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 56.79 vs. HOG: 49.37 )
Ranked among companies with meaningful Days Inventory only.
HOG' s Days Inventory Range Over the Past 10 Years
Min: 32.2  Med: 41.33 Max: 55.15
Current: 49.37
32.2
55.15
Days Sales Outstanding 21.31
HOG's Days Sales Outstanding is ranked higher than
86% of the 1045 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 62.72 vs. HOG: 21.31 )
Ranked among companies with meaningful Days Sales Outstanding only.
HOG' s Days Sales Outstanding Range Over the Past 10 Years
Min: 11.55  Med: 15.61 Max: 21.31
Current: 21.31
11.55
21.31
Days Payable 37.88
HOG's Days Payable is ranked lower than
73% of the 992 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 59.03 vs. HOG: 37.88 )
Ranked among companies with meaningful Days Payable only.
HOG' s Days Payable Range Over the Past 10 Years
Min: 18.63  Med: 25.9 Max: 37.88
Current: 37.88
18.63
37.88

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield % 2.54
HOG's Dividend Yield % is ranked higher than
68% of the 1364 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.00 vs. HOG: 2.54 )
Ranked among companies with meaningful Dividend Yield % only.
HOG' s Dividend Yield % Range Over the Past 10 Years
Min: 0.93  Med: 1.54 Max: 13.09
Current: 2.54
0.93
13.09
Dividend Payout Ratio 0.40
HOG's Dividend Payout Ratio is ranked lower than
68% of the 825 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.27 vs. HOG: 0.40 )
Ranked among companies with meaningful Dividend Payout Ratio only.
HOG' s Dividend Payout Ratio Range Over the Past 10 Years
Min: 0.2  Med: 0.31 Max: 1.33
Current: 0.4
0.2
1.33
3-Year Dividend Growth Rate 18.60
HOG's 3-Year Dividend Growth Rate is ranked higher than
72% of the 671 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 7.70 vs. HOG: 18.60 )
Ranked among companies with meaningful 3-Year Dividend Growth Rate only.
HOG' s 3-Year Dividend Growth Rate Range Over the Past 10 Years
Min: 0  Med: 15.7 Max: 66.7
Current: 18.6
0
66.7
Forward Dividend Yield % 2.61
HOG's Forward Dividend Yield % is ranked higher than
70% of the 1325 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.11 vs. HOG: 2.61 )
Ranked among companies with meaningful Forward Dividend Yield % only.
N/A
5-Year Yield-on-Cost % 7.69
HOG's 5-Year Yield-on-Cost % is ranked higher than
89% of the 1645 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.56 vs. HOG: 7.69 )
Ranked among companies with meaningful 5-Year Yield-on-Cost % only.
HOG' s 5-Year Yield-on-Cost % Range Over the Past 10 Years
Min: 2.82  Med: 4.66 Max: 39.63
Current: 7.69
2.82
39.63
3-Year Average Share Buyback Ratio 7.20
HOG's 3-Year Average Share Buyback Ratio is ranked higher than
99% of the 612 Companies
in the Global Recreational Vehicles industry.

( Industry Median: -1.90 vs. HOG: 7.20 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
HOG' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -8.7  Med: 0.3 Max: 7.2
Current: 7.2
-8.7
7.2

Valuation & Return

vs
industry
vs
history
Price-to-Tangible-Book 5.09
HOG's Price-to-Tangible-Book is ranked lower than
82% of the 1193 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.88 vs. HOG: 5.09 )
Ranked among companies with meaningful Price-to-Tangible-Book only.
HOG' s Price-to-Tangible-Book Range Over the Past 10 Years
Min: 1.49  Med: 4.87 Max: 11.04
Current: 5.09
1.49
11.04
Price-to-Intrinsic-Value-Projected-FCF 1.05
HOG's Price-to-Intrinsic-Value-Projected-FCF is ranked higher than
64% of the 650 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.32 vs. HOG: 1.05 )
Ranked among companies with meaningful Price-to-Intrinsic-Value-Projected-FCF only.
HOG' s Price-to-Intrinsic-Value-Projected-FCF Range Over the Past 10 Years
Min: 0.58  Med: 2.02 Max: 4.91
Current: 1.05
0.58
4.91
Price-to-Median-PS-Value 0.94
HOG's Price-to-Median-PS-Value is ranked higher than
79% of the 1195 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.22 vs. HOG: 0.94 )
Ranked among companies with meaningful Price-to-Median-PS-Value only.
HOG' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.07  Med: 1.05 Max: 2.77
Current: 0.94
0.07
2.77
Price-to-Peter-Lynch-Fair-Value 2.87
HOG's Price-to-Peter-Lynch-Fair-Value is ranked lower than
87% of the 394 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.15 vs. HOG: 2.87 )
Ranked among companies with meaningful Price-to-Peter-Lynch-Fair-Value only.
HOG' s Price-to-Peter-Lynch-Fair-Value Range Over the Past 10 Years
Min: 0.6  Med: 0.99 Max: 3.09
Current: 2.87
0.6
3.09
Price-to-Graham-Number 1.91
HOG's Price-to-Graham-Number is ranked lower than
67% of the 948 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.29 vs. HOG: 1.91 )
Ranked among companies with meaningful Price-to-Graham-Number only.
HOG' s Price-to-Graham-Number Range Over the Past 10 Years
Min: 0.58  Med: 2.08 Max: 11.5
Current: 1.91
0.58
11.5
Earnings Yield (Greenblatt) % 5.99
HOG's Earnings Yield (Greenblatt) % is ranked lower than
51% of the 1293 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.15 vs. HOG: 5.99 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) % only.
HOG' s Earnings Yield (Greenblatt) % Range Over the Past 10 Years
Min: -0.2  Med: 6.9 Max: 26.7
Current: 5.99
-0.2
26.7
Forward Rate of Return (Yacktman) % 12.40
HOG's Forward Rate of Return (Yacktman) % is ranked higher than
62% of the 784 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 8.34 vs. HOG: 12.40 )
Ranked among companies with meaningful Forward Rate of Return (Yacktman) % only.
HOG' s Forward Rate of Return (Yacktman) % Range Over the Past 10 Years
Min: -23.2  Med: 15.2 Max: 41.7
Current: 12.4
-23.2
41.7

More Statistics

Revenue (TTM) (Mil) $5,748.42
EPS (TTM) $ 3.52
Beta0.96
Short Percentage of Float8.98%
52-Week Range $41.63 - 63.40
Shares Outstanding (Mil)175.04

Analyst Estimate

Dec17 Dec18 Dec19
Revenue (Mil $) 5,217 5,355 5,366
EPS ($) 3.72 4.10 4.42
EPS without NRI ($) 3.72 4.10 4.42
EPS Growth Rate
(Future 3Y To 5Y Estimate)
8.35%
Dividends per Share ($) 1.41 1.62 2.28
» More Articles for HOG

Headlines

Articles On GuruFocus.com
What's Behind the Harley-Davidson Reductions? Jun 15 2017 
Worst-Performing Gurus' Stocks May 23 2017 
Harley-Davidson, Inc. Announces Dividend Apr 29 2017 
Tom Gayner Sells 3 Holdings, Adds to Several Others Feb 27 2017 
6 Stocks With Strong and Sustainable Yields Nov 09 2016 
Bill Nygren's Top Performers Aug 25 2016 
Is Now the Time to Invest in Motorcycle Companies? Aug 07 2016 
Harley Davidson: Wait for the Bear Market to Trade HOG Jul 28 2016 
Bill Nygren Comments on Harley-Davidson Jul 11 2016 
Bill Nygren's 2nd Quarter Oakmark Select Fund Commentary Jul 11 2016 

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