Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Harley-DavidsonHOG -0.86%80 EV-to-EBIT is 9.11 as of Jul. 18, 2026, which is 42% below its 10-year median of 15.66. GuruFocus rates HOG with a GF Score™ of 80/100 and a GF Value™ of $27.88 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,078 Vehicles & Parts companies, Harley-Davidson ranks better than 67.63% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Harley-Davidson's Enterprise Value for the quarter that ended in Mar. 2026 was $2,687 Mil.
Harley-Davidson's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $352 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson EV-to-EBIT Related Terms
Harley-Davidson EV-to-EBIT Historical Data
* Premium members only.
The historical data trend for Harley-Davidson's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Recreational Vehicles subindustry, Harley-Davidson's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson EV-to-EBIT vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's EV-to-EBIT falls into.
Harley-Davidson's current Enterprise Value is $3,209 Mil.
Harley-Davidson's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $352 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (HOG) has a EV-to-EBIT of 9.11 as of Jul. 18, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Harley-Davidson and its competitors. This is 42% below median its historical median of 15.66. Over the past decade, Harley-Davidson's EV-to-EBIT has ranged from 4.12 to 789.78. According to the industry distribution chart, Harley-Davidson ranks #349 out of 1078 companies in the Vehicles & Parts industry, placing it in the top 32.4%.
Is Harley-Davidson's EV-to-EBIT too high?
Harley-Davidson's current EV-to-EBIT of 9.11 is 42% below median its 10-year median of 15.66. Over the past 10 years, this metric has ranged from a low of 4.12 to a high of 789.78. The Vehicles & Parts industry median EV-to-EBIT is 13.28. Harley-Davidson's value of 9.11 is 31.4% below this industry median. Based on the distribution chart, Harley-Davidson ranks #349 out of 1078 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 80/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's EV-to-EBIT compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #349 out of 1078 companies for EV-to-EBIT. This puts Harley-Davidson in the upper half of its industry. The industry median EV-to-EBIT is 13.28. Harley-Davidson's value of 9.11 is 31.4% below this benchmark. Historically, Harley-Davidson's own EV-to-EBIT has ranged from 4.12 to 789.78 over the past decade. While the company's 10-year median is 15.66 vs. the industry median of 13.28, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Vehicles & Parts company?
The median EV-to-EBIT among Vehicles & Parts companies is 13.28, based on 1,078 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current EV-to-EBIT of 9.11 is 31.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median EV-to-EBIT is 13.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current EV-to-EBIT is 9.11, which is 42% below median its own 10-year median of 15.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Fairly Valued. The stock's GF Value™ is $27.88, compared to a current price of $26.58 — trading 4.7% below its estimated fair value. The current EV-to-EBIT is 9.11, which is 42% below median its 10-year median of 15.66 and 31.4% below the Vehicles & Parts industry median of 13.28. Harley-Davidson's overall GF Score™ is 80/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Harley-Davidson (HOG), the current EV-to-EBIT is 9.11 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $26.58 is trading 4.7% below its estimated GF Value™ of $27.88.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for HOG:
EV-to-EBIT: 9.11 (42% below median its 10-year median of 15.66)
GF Value™: $27.88 vs. price of $26.58 (4.7% below fair value)
Industry Position: 31.4% below the Vehicles & Parts median (#349 of 1078)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
80GF Score
Get the complete analysis for HOG
EV-to-EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HOG has been successfully added to your 
