Harley-DavidsonHOG -1.06%79 PS Ratio is 0.69 as of Jun. 28, 2026, which is 36% below its 10-year median of 1.07. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.00 (Modestly Undervalued). The stock has 8 warning signs investors should review. Among 1,319 Vehicles & Parts companies, Harley-Davidson ranks better than 54.66% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Harley-Davidson's share price is $25.19.
Harley-Davidson's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $36.56. Hence, Harley-Davidson's PS Ratio for today is 0.69.
The historical rank and industry rank for Harley-Davidson's PS Ratio or its related term are showing as below:
HOG'
s PS Ratio Range Over the Past 10 Years
Min: 0.45 Med: 1.07 Max: 1.9
Current: 0.69
During the past 13 years, Harley-Davidson's highest PS Ratio was 1.90. The lowest was 0.45. And the median was 1.07.
HOG's PS Ratio is ranked better than 54.66% of 1319
companies
in the Vehicles & Parts industry
Industry Median: 0.8
vs HOG: 0.69
Harley-Davidson Inc revenue per share has been in decline over the past 3 years.
During the past 12 months, the average Revenue per Share Growth Rate of Harley-Davidson was -1.00% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -1.40% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 6.20% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 2.50% per year.
During the past 13 years, Harley-Davidson's highest 3-Year average Revenue per Share Growth Rate was 19.30% per year. The lowest was -6.90% per year. And the median was 6.80% per year.
Back to Basics: PS Ratio
Harley-Davidson (NYSE:HOG) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Harley-Davidson PS Ratio Related Terms
Harley-Davidson PS Ratio Historical Data
* Premium members only.
The historical data trend for Harley-Davidson's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Recreational Vehicles subindustry, Harley-Davidson's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson PS Ratio vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's PS Ratio distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Harley-Davidson's Share Price of today is $25.19. Harley-Davidson's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $36.56.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Harley-Davidson (HOG) has a PS Ratio of 0.69 as of Jun. 28, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Harley-Davidson and its competitors. This is 36% below median its historical median of 1.07. Over the past decade, Harley-Davidson's PS Ratio has ranged from 0.45 to 1.90. According to the industry distribution chart, Harley-Davidson ranks #598 out of 1319 companies in the Vehicles & Parts industry, placing it in the top 45.3%.
Is Harley-Davidson's PS Ratio too high?
Harley-Davidson's current PS Ratio of 0.69 is 36% below median its 10-year median of 1.07. Over the past 10 years, this metric has ranged from a low of 0.45 to a high of 1.90. The Vehicles & Parts industry median PS Ratio is 0.80. Harley-Davidson's value of 0.69 is 13.8% below this industry median. Based on the distribution chart, Harley-Davidson ranks #598 out of 1319 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's PS Ratio compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #598 out of 1319 companies for PS Ratio. This puts Harley-Davidson in the upper half of its industry. The industry median PS Ratio is 0.80. Harley-Davidson's value of 0.69 is 13.8% below this benchmark. Historically, Harley-Davidson's own PS Ratio has ranged from 0.45 to 1.90 over the past decade. While the company's 10-year median is 1.07 vs. the industry median of 0.80, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Vehicles & Parts company?
The median PS Ratio among Vehicles & Parts companies is 0.80, based on 1,319 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current PS Ratio of 0.69 is 13.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median PS Ratio is 0.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current PS Ratio is 0.69, which is 36% below median its own 10-year median of 1.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Modestly Undervalued. The stock's GF Value™ is $28.00, compared to a current price of $25.19 — trading 10% below its estimated fair value. The current PS Ratio is 0.69, which is 36% below median its 10-year median of 1.07 and 13.8% below the Vehicles & Parts industry median of 0.80. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Harley-Davidson (HOG), the current PS Ratio is 0.69 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $25.19 is trading 10% below its estimated GF Value™ of $28.00.
GuruFocus considers Harley-Davidson to be Modestly Undervalued.
Key valuation signals for HOG:
PS Ratio: 0.69 (36% below median its 10-year median of 1.07)
GF Value™: $28.00 vs. price of $25.19 (10% below fair value)
Industry Position: 13.8% below the Vehicles & Parts median (#598 of 1319)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score
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