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Harley-DavidsonHOG +2.67%80 EV-to-EBITDA is 6.23 as of Jul. 20, 2026, which is 50% below its 10-year median of 12.47. GuruFocus rates HOG with a GF Score™ of 80/100 and a GF Value™ of $27.86 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,146 Vehicles & Parts companies, Harley-Davidson ranks better than 67.63% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Harley-Davidson's enterprise value is $3,284 Mil.
Harley-Davidson's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was $527 Mil. Therefore, Harley-Davidson's EV-to-EBITDA for today is 6.23.
The historical rank and industry rank for Harley-Davidson's EV-to-EBITDA or its related term are showing as below:
HOG'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 3.05 Med: 12.47 Max: 60.44
Current: 6.23
During the past 13 years, the highest EV-to-EBITDA of Harley-Davidson was 60.44. The lowest was 3.05. And the median was 12.47.
HOG's EV-to-EBITDA is ranked better than 67.63% of 1146
companies
in the Vehicles & Parts industry
Industry Median: 9.39
vs HOG: 6.23
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Harley-Davidson's PE Ratio (TTM) for today is calculated as:
Harley-Davidson's share price for today is $27.29.
Harley-Davidson's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1.760.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Harley-Davidson's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Recreational Vehicles subindustry, Harley-Davidson's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson EV-to-EBITDA vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's EV-to-EBITDA falls into.
Harley-Davidson's current Enterprise Value is $3,284 Mil.
Harley-Davidson's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $527 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (HOG) has a EV-to-EBITDA of 6.23 as of Jul. 20, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Harley-Davidson. This is 50% below median its historical median of 12.47. Over the past decade, Harley-Davidson's EV-to-EBITDA has ranged from 3.05 to 60.44. According to the industry distribution chart, Harley-Davidson ranks #371 out of 1146 companies in the Vehicles & Parts industry, placing it in the top 32.4%.
Is Harley-Davidson's EV-to-EBITDA too high?
Harley-Davidson's current EV-to-EBITDA of 6.23 is 50% below median its 10-year median of 12.47. Over the past 10 years, this metric has ranged from a low of 3.05 to a high of 60.44. The Vehicles & Parts industry median EV-to-EBITDA is 9.39. Harley-Davidson's value of 6.23 is 33.7% below this industry median. Based on the distribution chart, Harley-Davidson ranks #371 out of 1146 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 80/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's EV-to-EBITDA compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #371 out of 1146 companies for EV-to-EBITDA. This puts Harley-Davidson in the upper half of its industry. The industry median EV-to-EBITDA is 9.39. Harley-Davidson's value of 6.23 is 33.7% below this benchmark. Historically, Harley-Davidson's own EV-to-EBITDA has ranged from 3.05 to 60.44 over the past decade. While the company's 10-year median is 12.47 vs. the industry median of 9.39, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Vehicles & Parts company?
The median EV-to-EBITDA among Vehicles & Parts companies is 9.39, based on 1,146 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current EV-to-EBITDA of 6.23 is 33.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Harley-Davidson. For the Vehicles & Parts industry, the median EV-to-EBITDA is 9.39 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current EV-to-EBITDA is 6.23, which is 50% below median its own 10-year median of 12.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Fairly Valued. The stock's GF Value™ is $27.86, compared to a current price of $27.29 — trading 2% below its estimated fair value. The current EV-to-EBITDA is 6.23, which is 50% below median its 10-year median of 12.47 and 33.7% below the Vehicles & Parts industry median of 9.39. Harley-Davidson's overall GF Score™ is 80/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Harley-Davidson (HOG), the current EV-to-EBITDA is 6.23 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $27.29 is trading 2% below its estimated GF Value™ of $27.86.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for HOG:
EV-to-EBITDA: 6.23 (50% below median its 10-year median of 12.47)
GF Value™: $27.86 vs. price of $27.29 (2% below fair value)
Industry Position: 33.7% below the Vehicles & Parts median (#371 of 1146)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
80GF Score
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