HOG (Harley-Davidson) GF Value : $31.59 (As of Dec. 12, 2024)

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What is Harley-Davidson GF Value?

As of today (2024-12-12), Harley-Davidson's share price is $33.03. Harley-Davidson's GF Value is $31.59. Therefore, Harley-Davidson's Price-to-GF-Value for today is 1.05. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Harley-Davidson is Fairly Valued.

The GF Value represents the current intrinsic value of a stock derived from our exclusive method. The GF Value Line on our summary page gives an overview of the fair value that the stock should be traded at. It is calculated based on three factors:

Historical multiples (PE Ratio, PS Ratio, PB Ratio and Price-to-Free-Cash-Flow) that the stock has traded at.
GuruFocus adjustment factor based on the company’s past returns and growth.
Future estimates of the business performance.

We believe the GF Value Line is the fair value that the stock should be traded at. The stock price will most likely fluctuate around the GF Value Line. If the stock price is significantly above the GF Value Line, it is overvalued and its future return is likely to be poor. On the other hand, if it is significantly below the GF Value Line, its future return will likely be higher.

Please note, "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

Harley-Davidson (NYSE:HOG) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 evaluations:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" is for the companies that look very undervalued, but either in the long term trend of business decline, or in financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) There is only a sufficient margin of safety when the stock is undervalued.

Harley-Davidson's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	33.03	/	31.59
	=	1.05

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harley-Davidson GF Value Related Terms

Thank you for viewing the detailed overview of Harley-Davidson's GF Value provided by GuruFocus.com. Please click on the following links to see related term pages.

Harley-Davidson Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Vehicles & Parts » Harley-Davidson Inc (NYSE:HOG) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

1HOG:Italy 0QYY:UK HAR:Germany HAR:Germany HAR:Germany H1OG34:Brazil HOG:Austria HOG:Argentina

Address

3700 West Juneau Avenue, Milwaukee, WI, USA, 53208

Website

https://www.harley-davidson.com

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

Executives

Maryrose Sylvester	director	C/O 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Charles Do	officer: Sr. Vice President, HDFSI	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Rafeh Masood	director	C/O BJ'S WHOLESALE CLUB, INC., 25 RESEARCH DRIVE, WESTBOROUGH MA 01581
Sara L Levinson	director	RODALE INC, 733 3RD AVE 15TH FL, MILWAUKEE WI 10017
Allan C. Golston	director	2825 AIRVIEW BLVD., KALAMAZOO MI 49002
Farley Jr James D	director	FORD MOTOR COMPANY, ONE AMERICAN ROAD, DEARBORN MI 48126
R John Anderson	director	LEVI STRAUSS & CO., 1155 BATTERY STREET, SAN FRANCISCO CA 94111
Norman Thomas Linebarger	director
Troy Alstead	director	1155 BATTERY STREET, SAN FRANCISCO CA 94111
David Viney	officer: Interim CFO, VP and Treasurer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M.	officer: Chief Commercial Officer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan R Root	officer: SVP - HDFSI	3700 W JUNEAU, MILWAUKEE WI 53208
Jagdish Krishnan	officer: Chief Digital Officer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Tori Termaat	officer: Chief Human Resources Officer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Gina M Goetter	officer: Chief Financial Officer	C/O HASBRO, INC., 1027 NEWPORT AVENUE, PAWTUCKET RI 02861