HOG (Harley-Davidson) 3-1 Month Momentum %: 9.41% (As of Jul. 24, 2026)

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HOG Harley-Davidson Inc HOG
80 GF Score
Price $26.52
GF Value $27.84
Valuation Fairly Valued
! 9 Warning Signs
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What is Harley-Davidson 3-1 Month Momentum %?

Harley-Davidson HOG -3.98% 80 3-1 Month Momentum % is 9.41% as of Jul. 24, 2026. GuruFocus rates HOG with a GF Score™ of 80/100 and a GF Value™ of $27.84 (Fairly Valued). The stock has 9 warning signs investors should review. Among 1,326 Vehicles & Parts companies, Harley-Davidson ranks better than 81.15% on this metric.

3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-07-24), Harley-Davidson's 3-1 Month Momentum % is 9.41%.

The industry rank for Harley-Davidson's 3-1 Month Momentum % or its related term are showing as below:

HOG's 3-1 Month Momentum % is ranked better than
81.15% of 1326 companies
in the Vehicles & Parts industry
Industry Median: -6.315 vs HOG: 9.41

Harley-Davidson  (NYSE:HOG) 3-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.


Harley-Davidson 3-1 Month Momentum % Related Terms


HOG vs LCII, PATK, THO: 3-1 Month Momentum % Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson 3-1 Month Momentum % vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's 3-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's 3-1 Month Momentum % falls into.


HOG
80GF Score
Harley-Davidson Inc HOG
3-1 Month Momentum % is just one metric. See GF Score™, valuation, warning signs, and more.
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Harley-Davidson  (NYSE:HOG) 3-1 Month Momentum % Calculation

3-1 Month Momentum % is calculated as following:

3-1 Month Momentum %=( Price 1-month ago / Price 3-month ago - 1 ) * 100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about 3-1 Month Momentum % →
What does a 3-1 Month Momentum % of 9.41% mean?
Harley-Davidson (HOG) has a 3-1 Month Momentum % of 9.41% as of Jul. 24, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Harley-Davidson and its competitors. According to the industry distribution chart, Harley-Davidson ranks #250 out of 1326 companies in the Vehicles & Parts industry, placing it in the top 18.9%.
Is Harley-Davidson's 3-1 Month Momentum % too high?
Harley-Davidson's current 3-1 Month Momentum % is 9.41%. Based on the distribution chart, Harley-Davidson ranks #250 out of 1326 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Harley-Davidson has a GF Score™ of 80/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's 3-1 Month Momentum % compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #250 out of 1326 companies for 3-1 Month Momentum %. This places Harley-Davidson in the top 19% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Vehicles & Parts company?
A good 3-1 Month Momentum % depends on the Vehicles & Parts industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Harley-Davidson and its competitors. Harley-Davidson's current 3-1 Month Momentum % is 9.41%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Fairly Valued. The stock's GF Value™ is $27.84, compared to a current price of $26.52 — trading 4.7% below its estimated fair value. The current 3-1 Month Momentum % is 9.41%. Harley-Davidson's overall GF Score™ is 80/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Harley-Davidson (HOG), the current 3-1 Month Momentum % is 9.41% as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harley-Davidson (HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued. The current stock price of $26.52 is trading 4.7% below its estimated GF Value™ of $27.84. GuruFocus considers Harley-Davidson to be Fairly Valued.

Key valuation signals for HOG:

  • 3-1 Month Momentum %: 9.41%
  • GF Value™: $27.84 vs. price of $26.52 (4.7% below fair value)
  • GF Score™: 80/100 with 9 warning signs

No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
80GF Score

Get the complete analysis for HOG

3-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$26.52
Price
$27.84
GF Value