Harley-DavidsonHOG -0.12%79 FCF Yield % is 1.63 as of Jun. 25, 2026, which is 88% below its 10-year median of 13.15. GuruFocus rates HOG with a GF Score™ of 79/100 and a GF Value™ of $28.02 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,331 Vehicles & Parts companies, Harley-Davidson ranks worse than 52.67% on this metric.
FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.
Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
Harley-Davidson FCF Yield % Related Terms
Harley-Davidson FCF Yield % Historical Data
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The historical data trend for Harley-Davidson's FCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Recreational Vehicles subindustry, Harley-Davidson's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson FCF Yield % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's FCF Yield % distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's FCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson (HOG) has a FCF Yield % of 1.63 as of Jun. 25, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Harley-Davidson and its competitors. This is 88% below median its historical median of 13.15. Over the past decade, Harley-Davidson's FCF Yield % has ranged from 1.54 to 32.81. According to the industry distribution chart, Harley-Davidson ranks #701 out of 1331 companies in the Vehicles & Parts industry, placing it in the top 52.7%.
Is Harley-Davidson's FCF Yield % too high?
Harley-Davidson's current FCF Yield % of 1.63 is 88% below median its 10-year median of 13.15. Over the past 10 years, this metric has ranged from a low of 1.54 to a high of 32.81. The Vehicles & Parts industry median FCF Yield % is 2.09. Harley-Davidson's value of 1.63 is 22% below this industry median. Based on the distribution chart, Harley-Davidson ranks #701 out of 1331 companies in the Vehicles & Parts industry, which is below the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's FCF Yield % compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #701 out of 1331 companies for FCF Yield %. This places Harley-Davidson in the lower half of its industry. The industry median FCF Yield % is 2.09. Harley-Davidson's value of 1.63 is 22% below this benchmark. Historically, Harley-Davidson's own FCF Yield % has ranged from 1.54 to 32.81 over the past decade. While the company's 10-year median is 13.15 vs. the industry median of 2.09, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Vehicles & Parts company?
The median FCF Yield % among Vehicles & Parts companies is 2.09, based on 1,331 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current FCF Yield % of 1.63 is 22% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median FCF Yield % is 2.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current FCF Yield % is 1.63, which is 88% below median its own 10-year median of 13.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (HOG) is currently considered Fairly Valued. The stock's GF Value™ is $28.02, compared to a current price of $25.55 — trading 8.8% below its estimated fair value. The current FCF Yield % is 1.63, which is 88% below median its 10-year median of 13.15 and 22% below the Vehicles & Parts industry median of 2.09. Harley-Davidson's overall GF Score™ is 79/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Harley-Davidson (HOG), the current FCF Yield % is 1.63 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of $25.55 is trading 8.8% below its estimated GF Value™ of $28.02.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for HOG:
FCF Yield %: 1.63 (88% below median its 10-year median of 13.15)
GF Value™: $28.02 vs. price of $25.55 (8.8% below fair value)
Industry Position: 22% below the Vehicles & Parts median (#701 of 1331)
No single metric tells the full story. See the HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
79GF Score
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