RCKY (Rocky Brands) Short Interest

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

RCKY Rocky Brands Inc RCKY
66 GF Score
Price $40.91
GF Value $28.24
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Rocky Brands Short Interest?

Short Interest can be expressed as a percentage by dividing the number of shares sold short by the total number of outstanding shares.

Due to the license agreement change with our data vendor, Short Interest related data on GuruFocus will no longer be updated. Existing data will remain as-is, while new data will not be available, except for certain Australian and Canadian stocks.

RCKY vs DBI, FWDI, WEYS: Short Interest Comparison

For the Footwear & Accessories subindustry, Rocky Brands's Short Interest, along with its competitors' market caps and Short Interest data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands Short Interest vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Short Interest distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Short Interest falls into.


RCKY
66GF Score
Rocky Brands Inc RCKY
Short Interest is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is Rocky Brands (RCKY) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24. GuruFocus considers Rocky Brands to be Significantly Overvalued.

Key valuation signals for RCKY:

  • Short Interest:
  • GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
  • GF Score™: 66/100 with 8 warning signs

No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rocky Brands Business Description

Other Exchanges RCK:Germany
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score

Get the complete analysis for RCKY

Short Interest is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$40.91
Price
$28.24
GF Value