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Rocky BrandsRCKY -0.56%67 EV-to-EBIT is 11.22 as of Aug. 05, 2026, which is 5% above its 10-year median of 10.71. GuruFocus rates RCKY with a GF Score™ of 67/100 and a GF Value™ of $28.56 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 810 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 56.79% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Rocky Brands's Enterprise Value for the quarter that ended in Jun. 2026 was $436.2 Mil.
Rocky Brands's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $44.6 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands EV-to-EBIT Related Terms
Rocky Brands EV-to-EBIT Historical Data
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The historical data trend for Rocky Brands's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Rocky Brands's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands EV-to-EBIT vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Rocky Brands's EV-to-EBIT falls into.
Rocky Brands's current Enterprise Value is $500.7 Mil.
Rocky Brands's EBIT for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $44.6 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (RCKY) has a EV-to-EBIT of 11.22 as of Aug. 05, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Rocky Brands and its competitors. This is near median its historical median of 10.71. According to the industry distribution chart, Rocky Brands ranks #350 out of 810 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 43.2%.
Is Rocky Brands' EV-to-EBIT too high?
Rocky Brands' current EV-to-EBIT of 11.22 is near median its 10-year median of 10.71. The Manufacturing - Apparel & Accessories industry median EV-to-EBIT is 13.45. Rocky Brands' value of 11.22 is 16.6% below this industry median. Based on the distribution chart, Rocky Brands ranks #350 out of 810 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Rocky Brands has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' EV-to-EBIT compare to FWDI and DBI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #350 out of 810 companies for EV-to-EBIT. This puts Rocky Brands in the upper half of its industry. The industry median EV-to-EBIT is 13.45. Rocky Brands' value of 11.22 is 16.6% below this benchmark. While the company's 10-year median is 10.71 vs. the industry median of 13.45, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Manufacturing - Apparel & Accessories company?
The median EV-to-EBIT among Manufacturing - Apparel & Accessories companies is 13.45, based on 810 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current EV-to-EBIT of 11.22 is 16.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median EV-to-EBIT is 13.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current EV-to-EBIT is 11.22, which is near median its own 10-year median of 10.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.56, compared to a current price of $49.95 — trading 74.9% above its estimated fair value. The current EV-to-EBIT is 11.22, which is near median its 10-year median of 10.71 and 16.6% below the Manufacturing - Apparel & Accessories industry median of 13.45. Rocky Brands' overall GF Score™ is 67/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Rocky Brands (RCKY), the current EV-to-EBIT is 11.22 as of Aug. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $49.95 is trading 74.9% above its estimated GF Value™ of $28.56.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
EV-to-EBIT: 11.22 (near median its 10-year median of 10.71)
GF Value™: $28.56 vs. price of $49.95 (74.9% above fair value)
Industry Position: 16.6% below the Manufacturing - Apparel & Accessories median (#350 of 810)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
67GF Score
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