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Rocky BrandsRCKY +0.02%66 5-Year Yield-on-Cost % is 1.70 as of Jul. 21, 2026, which is 26% below its 10-year median of 2.30. GuruFocus rates RCKY with a GF Score™ of 66/100 and a GF Value™ of $28.24 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 533 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks worse than 67.73% on this metric.
Rocky Brands's yield on cost for the quarter that ended in Mar. 2026 was 1.70.
The historical rank and industry rank for Rocky Brands's 5-Year Yield-on-Cost % or its related term are showing as below:
RCKY'
s 5-Year Yield-on-Cost % Range Over the Past 10 Years
Min: 0.94 Med: 2.3 Max: 5.44
Current: 1.7
During the past 13 years, Rocky Brands's highest Yield on Cost was 5.44. The lowest was 0.94. And the median was 2.30.
RCKY's 5-Year Yield-on-Cost % is ranked worse than 67.73% of 533
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 3.32
vs RCKY: 1.70
Of course the risk here is that the company may not raise its dividends as it did before. The key is to select the companies that can consistently raise its dividends. Usually companies with long history of raising dividends tend to do so.
Rocky Brands 5-Year Yield-on-Cost % Related Terms
RCKY vs DBI, FWDI, WEYS: 5-Year Yield-on-Cost % Comparison
For the Footwear & Accessories subindustry, Rocky Brands's 5-Year Yield-on-Cost %, along with its competitors' market caps and 5-Year Yield-on-Cost % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands 5-Year Yield-on-Cost % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's 5-Year Yield-on-Cost % distribution charts can be found below:
* The bar in red indicates where Rocky Brands's 5-Year Yield-on-Cost % falls into.
Dividend Yield % and dividend growth of a stock is an important factor for income investors. But if company A raises its dividend constantly faster than company B, company A's future dividend yield might be much higher than Company B's even if their yields are the same now and their stock prices do not change.
Yield on Cost assumes that you buy and the stock today, and hold it for 5 years. If the company raises it dividends at the same rate as it did over the past 5 years, the dividends investors receive annually in 5 years relative to the stock price today.
Therefore, Yield-on-Cost of Rocky Brands is calculated as
Rocky Brands (RCKY) has a 5-Year Yield-on-Cost % of 1.70 as of Jul. 21, 2026. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Rocky Brands and its competitors. This is 26% below median its historical median of 2.30. Over the past decade, Rocky Brands' 5-Year Yield-on-Cost % has ranged from 0.94 to 5.44. According to the industry distribution chart, Rocky Brands ranks #361 out of 533 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 67.7%.
Is Rocky Brands' 5-Year Yield-on-Cost % too high?
Rocky Brands' current 5-Year Yield-on-Cost % of 1.70 is 26% below median its 10-year median of 2.30. Over the past 10 years, this metric has ranged from a low of 0.94 to a high of 5.44. The Manufacturing - Apparel & Accessories industry median 5-Year Yield-on-Cost % is 3.32. Rocky Brands' value of 1.70 is 48.8% below this industry median. Based on the distribution chart, Rocky Brands ranks #361 out of 533 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' 5-Year Yield-on-Cost % compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #361 out of 533 companies for 5-Year Yield-on-Cost %. This places Rocky Brands in the lower half of its industry. The industry median 5-Year Yield-on-Cost % is 3.32. Rocky Brands' value of 1.70 is 48.8% below this benchmark. Historically, Rocky Brands' own 5-Year Yield-on-Cost % has ranged from 0.94 to 5.44 over the past decade. While the company's 10-year median is 2.30 vs. the industry median of 3.32, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year Yield-on-Cost % for a Manufacturing - Apparel & Accessories company?
The median 5-Year Yield-on-Cost % among Manufacturing - Apparel & Accessories companies is 3.32, based on 533 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year Yield-on-Cost % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year Yield-on-Cost % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current 5-Year Yield-on-Cost % of 1.70 is 48.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year Yield-on-Cost % mean?
A high 5-Year Yield-on-Cost % can signal that a stock is expensive relative to its fundamentals. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median 5-Year Yield-on-Cost % is 3.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current 5-Year Yield-on-Cost % is 1.70, which is 26% below median its own 10-year median of 2.30. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current 5-Year Yield-on-Cost % is 1.70, which is 26% below median its 10-year median of 2.30 and 48.8% below the Manufacturing - Apparel & Accessories industry median of 3.32. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year Yield-on-Cost % calculated?
5-Year Yield-on-Cost % is calculated from a company's financial statements. For Rocky Brands (RCKY), the current 5-Year Yield-on-Cost % is 1.70 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
5-Year Yield-on-Cost %: 1.70 (26% below median its 10-year median of 2.30)
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
Industry Position: 48.8% below the Manufacturing - Apparel & Accessories median (#361 of 533)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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