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Rocky Brands's Days Sales Outstanding for the
three
months ended in Mar. 2026 was 58.19.
Rocky Brands's Days Inventory for the
three
months ended in Mar. 2026 was 204.4.
Rocky Brands's Days Payable for the
three
months ended in Mar. 2026 was 65.69.
Therefore, Rocky Brands's Cash Conversion Cycle (CCC) for the
three
months ended in Mar. 2026 was 196.90.
Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as ROE % and ROA %), it can be especially useful for comparing close competitors, because the company with the lowest CCC is often the one with better management.
Be Aware
CCC is most effective with retail-type companies, which have inventories that are sold to customers. Consulting businesses, software companies and insurance companies are all examples of companies for whom this metric is meaningless.
The CCC is one of several tools that can help you evaluate management, especially if it is calculated for several consecutive time periods and for several competitors. Decreasing or steady CCCs are good, while rising ones should motivate you to dig a bit deeper.
Rocky Brands Cash Conversion Cycle Related Terms
Rocky Brands Cash Conversion Cycle Historical Data
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The historical data trend for Rocky Brands's Cash Conversion Cycle can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
RCKY vs DBI, FWDI, WEYS: Cash Conversion Cycle Comparison
For the Footwear & Accessories subindustry, Rocky Brands's Cash Conversion Cycle, along with its competitors' market caps and Cash Conversion Cycle data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Cash Conversion Cycle vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Cash Conversion Cycle distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Cash Conversion Cycle falls into.
Cash Conversion Cycle (CCC) measures how fast a company can convert cash on hand into even more cash on hand. This metric looks at the amount of time needed to sell inventory, the amount of time needed to collect receivables and the length of time the company is afforded to pay its bills without incurring penalties.
Cash Conversion Cycle is one of several measures of management effectiveness.
Rocky Brands's Cash Conversion Cycle for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (RCKY) has a Cash Conversion Cycle of 196.90 as of Mar. 2026. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Rocky Brands and its competitors.
Is Rocky Brands' Cash Conversion Cycle too high?
Rocky Brands' current Cash Conversion Cycle is 196.90. The Manufacturing - Apparel & Accessories industry median Cash Conversion Cycle is 124.59. Rocky Brands' value of 196.90 is 58% above this industry median. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Cash Conversion Cycle compare to DBI and FWDI?
Rocky Brands' Cash Conversion Cycle of 196.90 can be compared against companies in the Manufacturing - Apparel & Accessories industry. The industry median Cash Conversion Cycle is 124.59. Rocky Brands' value of 196.90 is 58% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cash Conversion Cycle for a Manufacturing - Apparel & Accessories company?
The median Cash Conversion Cycle among Manufacturing - Apparel & Accessories companies is 124.59, based on 1,041 companies in the industry. Companies in the top quartile (top 25%) have a Cash Conversion Cycle significantly above this median, while those in the bottom quartile fall well below. However, Cash Conversion Cycle should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current Cash Conversion Cycle of 196.90 is 58% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cash Conversion Cycle mean?
A high Cash Conversion Cycle can signal that a stock is expensive relative to its fundamentals. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cash Conversion Cycle is 124.59 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current Cash Conversion Cycle is 196.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current Cash Conversion Cycle is 196.90 and 58% above the Manufacturing - Apparel & Accessories industry median of 124.59. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cash Conversion Cycle calculated?
Cash Conversion Cycle is calculated from a company's financial statements. For Rocky Brands (RCKY), the current Cash Conversion Cycle is 196.90 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
Cash Conversion Cycle: 196.90
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
Industry Position: 58% above the Manufacturing - Apparel & Accessories median
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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Cash Conversion Cycle is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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