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Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-21), Rocky Brands's Beta is 3.2433.
Rocky Brands (NAS:RCKY) Beta Explanation
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
Rocky Brands Beta Related Terms
Rocky Brands Beta Historical Data
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The historical data trend for Rocky Brands's Beta can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Rocky Brands's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Beta vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Beta distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Rocky Brands (RCKY) has a Beta of 3.2433 as of Jul. 21, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Rocky Brands and its competitors.
Is Rocky Brands' Beta too high?
Rocky Brands' current Beta is 3.2433. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Beta compare to DBI and FWDI?
Rocky Brands' Beta of 3.2433 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Manufacturing - Apparel & Accessories company?
A good Beta depends on the Manufacturing - Apparel & Accessories industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Rocky Brands and its competitors. Rocky Brands's current Beta is 3.2433. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current Beta is 3.2433. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Rocky Brands (RCKY), the current Beta is 3.2433 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
Beta: 3.2433
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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