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Rocky BrandsRCKY +0.02%66 FCF Margin % is 0.60% as of Mar. 2026, which is 88% below its 10-year median of 5.17. GuruFocus rates RCKY with a GF Score™ of 66/100 and a GF Value™ of $28.24 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 1,041 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks worse than 51.2% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Rocky Brands's Free Cash Flow for the
three
months ended in Mar. 2026 was $0.7 Mil. Rocky Brands's Revenue for the
three
months ended in Mar. 2026 was $124.4 Mil. Therefore, Rocky Brands's FCF Margin % for the quarter that ended in Mar. 2026 was 0.60%.
The historical data trend for Rocky Brands's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Rocky Brands's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands FCF Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Rocky Brands's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (RCKY) has a FCF Margin % of 0.60% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Rocky Brands and its competitors. This is 88% below median its historical median of 5.17. According to the industry distribution chart, Rocky Brands ranks #533 out of 1041 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 51.2%.
Is Rocky Brands' FCF Margin % too high?
Rocky Brands' current FCF Margin % of 0.60% is 88% below median its 10-year median of 5.17. The Manufacturing - Apparel & Accessories industry median FCF Margin % is 2.28. Rocky Brands' value of 0.60% is 73.7% below this industry median. Based on the distribution chart, Rocky Brands ranks #533 out of 1041 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' FCF Margin % compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #533 out of 1041 companies for FCF Margin %. This places Rocky Brands in the lower half of its industry. The industry median FCF Margin % is 2.28. Rocky Brands' value of 0.60% is 73.7% below this benchmark. While the company's 10-year median is 5.17 vs. the industry median of 2.28, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Manufacturing - Apparel & Accessories company?
The median FCF Margin % among Manufacturing - Apparel & Accessories companies is 2.28, based on 1,041 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current FCF Margin % of 0.60% is 73.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median FCF Margin % is 2.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current FCF Margin % is 0.60%, which is 88% below median its own 10-year median of 5.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current FCF Margin % is 0.60%, which is 88% below median its 10-year median of 5.17 and 73.7% below the Manufacturing - Apparel & Accessories industry median of 2.28. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Rocky Brands (RCKY), the current FCF Margin % is 0.60% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
FCF Margin %: 0.60% (88% below median its 10-year median of 5.17)
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
Industry Position: 73.7% below the Manufacturing - Apparel & Accessories median (#533 of 1041)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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