Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Rocky BrandsRCKY +0.02%66 Net Margin % is 1.01% as of Mar. 2026, which is 74% below its 10-year median of 3.90. GuruFocus rates RCKY with a GF Score™ of 66/100 and a GF Value™ of $28.24 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 1,042 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 58.16% on this metric.
Net margin is calculated as Net Income divided by its Revenue. Rocky Brands's Net Income for the
three
months ended in Mar. 2026 was $1.3 Mil. Rocky Brands's Revenue for the
three
months ended in Mar. 2026 was $124.4 Mil. Therefore, Rocky Brands's net margin for the quarter that ended in Mar. 2026 was 1.01%.
The historical rank and industry rank for Rocky Brands's Net Margin % or its related term are showing as below:
RCKY'
s Net Margin % Range Over the Past 10 Years
Min: -0.82 Med: 3.9 Max: 7.56
Current: 3.78
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Rocky Brands Net Margin % Related Terms
Rocky Brands Net Margin % Historical Data
* Premium members only.
The historical data trend for Rocky Brands's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Rocky Brands's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Net Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Net Margin % distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (RCKY) has a Net Margin % of 1.01% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Rocky Brands and its competitors. This is 74% below median its historical median of 3.90. According to the industry distribution chart, Rocky Brands ranks #436 out of 1042 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 41.8%.
Is Rocky Brands' Net Margin % too high?
Rocky Brands' current Net Margin % of 1.01% is 74% below median its 10-year median of 3.90. The Manufacturing - Apparel & Accessories industry median Net Margin % is 2.57. Rocky Brands' value of 1.01% is 60.6% below this industry median. Based on the distribution chart, Rocky Brands ranks #436 out of 1042 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Net Margin % compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #436 out of 1042 companies for Net Margin %. This puts Rocky Brands in the upper half of its industry. The industry median Net Margin % is 2.57. Rocky Brands' value of 1.01% is 60.6% below this benchmark. While the company's 10-year median is 3.90 vs. the industry median of 2.57, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Manufacturing - Apparel & Accessories company?
The median Net Margin % among Manufacturing - Apparel & Accessories companies is 2.57, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current Net Margin % of 1.01% is 60.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Net Margin % is 2.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current Net Margin % is 1.01%, which is 74% below median its own 10-year median of 3.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current Net Margin % is 1.01%, which is 74% below median its 10-year median of 3.90 and 60.6% below the Manufacturing - Apparel & Accessories industry median of 2.57. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Rocky Brands (RCKY), the current Net Margin % is 1.01% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
Net Margin %: 1.01% (74% below median its 10-year median of 3.90)
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
Industry Position: 60.6% below the Manufacturing - Apparel & Accessories median (#436 of 1042)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
Get the complete analysis for RCKY
Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
RCKY has been successfully added to your 
