RCKY (Rocky Brands) GF Value Rank: 3 (As of Jul. 21, 2026) — 25% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

RCKY Rocky Brands Inc RCKY
66 GF Score
Price $40.91
GF Value $28.24
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Rocky Brands GF Value Rank?

Rocky Brands RCKY +0.02% 66 GF Value Rank is 3 as of Jul. 21, 2026, which is 25% below its 10-year median of 4.00. GuruFocus rates RCKY with a GF Score™ of 66/100 and a GF Value™ of $28.24 (Significantly Overvalued). The stock has 8 warning signs investors should review.

Rocky Brands has the GF Value Rank of 3.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Rocky Brands GF Value Rank Related Terms

RCKY vs DBI, FWDI, WEYS: GF Value Rank Comparison

For the Footwear & Accessories subindustry, Rocky Brands's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands GF Value Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Rocky Brands's GF Value Rank falls into.


RCKY
66GF Score
Rocky Brands Inc RCKY
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 3 mean?
Rocky Brands (RCKY) has a GF Value Rank of 3 as of Jul. 21, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Rocky Brands and its competitors. This is 25% below median its historical median of 4.00. Over the past decade, Rocky Brands' GF Value Rank has ranged from 1.00 to 10.00.
Is Rocky Brands' GF Value Rank too high?
Rocky Brands' current GF Value Rank of 3 is 25% below median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' GF Value Rank compare to DBI and FWDI?
Rocky Brands' GF Value Rank of 3 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Rocky Brands' own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Manufacturing - Apparel & Accessories company?
A good GF Value Rank depends on the Manufacturing - Apparel & Accessories industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Rocky Brands and its competitors. Rocky Brands's current GF Value Rank is 3, which is 25% below median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current GF Value Rank is 3, which is 25% below median its 10-year median of 4.00. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Rocky Brands (RCKY), the current GF Value Rank is 3 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Brands (RCKY) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24. GuruFocus considers Rocky Brands to be Significantly Overvalued.

Key valuation signals for RCKY:

  • GF Value Rank: 3 (25% below median its 10-year median of 4.00)
  • GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
  • GF Score™: 66/100 with 8 warning signs

No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rocky Brands Business Description

Other Exchanges RCK:Germany
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score

Get the complete analysis for RCKY

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$40.91
Price
$28.24
GF Value