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Volatility is a statistical measure of the dispersion of returns for a given security or market index, it shows how the price swings around its mean. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year. In most cases, the higher the volatility, the riskier the security.
As of today (2026-07-21), Rocky Brands's Volatility is 49.47%.
Rocky Brands (NAS:RCKY) Volatility Explanation
Volatility is a statistical measure of the dispersion of returns for a given security or market index. It’s often measured as standard deviation or variance of historical returns over a certain period. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year.
Volatility reflects the uncertainty or risk of a security’s value. Generally speaking, a higher volatility suggests a higher risk, because it implies a wider fluctuation around average price. This means the price of the security can change dramatically in either direction within a short period. Conversely, a lower volatility means that the security's price is more steady, which suggests a lower risk.
Another measurement of relative volatility is Beta. Beta is a measure of systematic risk of a security or a portfolio in comparison to the market as a whole. Beta is usually compared to 1. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Rocky Brands Volatility Related Terms
RCKY vs DBI, FWDI, WEYS: Volatility Comparison
For the Footwear & Accessories subindustry, Rocky Brands's Volatility, along with its competitors' market caps and Volatility data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Volatility vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Volatility distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Volatility falls into.
The annualized volatility is calculated as following:
σA
=
σM
*
√12
=
√ 1/(n-1) ∑(Ri - R')^2
*
√12
Where: σM is the monthly volatility, n is the number of months in the period, Ri is the security's historical monthly returns and R' is the arithmetic mean of monthly returns.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (RCKY) has a Volatility of 49.47% as of Jul. 21, 2026. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Rocky Brands and its competitors.
Is Rocky Brands' Volatility too high?
Rocky Brands' current Volatility is 49.47%. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Volatility compare to DBI and FWDI?
Rocky Brands' Volatility of 49.47% can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Volatility for a Manufacturing - Apparel & Accessories company?
A good Volatility depends on the Manufacturing - Apparel & Accessories industry context. However, Volatility should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Volatility mean?
A high Volatility can signal that a stock is expensive relative to its fundamentals. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Rocky Brands and its competitors. Rocky Brands's current Volatility is 49.47%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current Volatility is 49.47%. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Volatility calculated?
Volatility is calculated from a company's financial statements. For Rocky Brands (RCKY), the current Volatility is 49.47% as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
Volatility: 49.47%
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
Get the complete analysis for RCKY
Volatility is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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