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Rocky BrandsRCKY +0.02%66 Median PS Value is $33.58 as of Jul. 21, 2026, which is 2846% above its 10-year median of 1.14. GuruFocus rates RCKY with a GF Score™ of 66/100 and a GF Value™ of $28.24 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 675 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks worse than 63.85% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
Median PS Value is calculated as trailing twelve months (TTM) Revenue per Share times 10-Year median PS Ratio. Rocky Brands's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $65.094. Rocky Brands's 10-Year median PS Ratio is 0.5159. Therefore, the Median PS Value for today is $33.58.
As of today (2026-07-21), Rocky Brands's share price is $40.91. Rocky Brands's Median PS Value is $33.58. Therefore, Rocky Brands's Price to Median PS Value for today is 1.22.
The historical rank and industry rank for Rocky Brands's Median PS Value or its related term are showing as below:
RCKY'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.44 Med: 1.14 Max: 2.81
Current: 1.22
During the past 13 years, the highest Price to Median PS Value of Rocky Brands was 2.81. The lowest was 0.44. And the median was 1.14.
RCKY's Price-to-Median-PS-Value is ranked worse than 63.85% of 675
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1
vs RCKY: 1.22
Rocky Brands (NAS:RCKY) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
Rocky Brands's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
40.91
/
33.58
=
1.22
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands Median PS Value Related Terms
Rocky Brands Median PS Value Historical Data
* Premium members only.
The historical data trend for Rocky Brands's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
RCKY vs DBI, FWDI, WEYS: Median PS Value Comparison
For the Footwear & Accessories subindustry, Rocky Brands's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Price-to-Median-PS-Value vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 0.5159.
Rocky Brands's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $65.094.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (RCKY) has a Median PS Value of $33.58 as of Jul. 21, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Rocky Brands and its competitors. This is 2846% above median its historical median of 1.14. Over the past decade, Rocky Brands' Median PS Value has ranged from 0.44 to 2.81. According to the industry distribution chart, Rocky Brands ranks #431 out of 675 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 63.9%.
Is Rocky Brands' Median PS Value too high?
Rocky Brands' current Median PS Value of $33.58 is 2846% above median its 10-year median of 1.14. Over the past 10 years, this metric has ranged from a low of 0.44 to a high of 2.81. The Manufacturing - Apparel & Accessories industry median Median PS Value is 1.00. Rocky Brands' value of $33.58 is 3258% above this industry median. Based on the distribution chart, Rocky Brands ranks #431 out of 675 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Median PS Value compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #431 out of 675 companies for Median PS Value. This places Rocky Brands in the lower half of its industry. The industry median Median PS Value is 1.00. Rocky Brands' value of $33.58 is 3258% above this benchmark. Historically, Rocky Brands' own Median PS Value has ranged from 0.44 to 2.81 over the past decade. While the company's 10-year median is 1.14 vs. the industry median of 1.00, Rocky Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Manufacturing - Apparel & Accessories company?
The median Median PS Value among Manufacturing - Apparel & Accessories companies is 1.00, based on 675 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current Median PS Value of $33.58 is 3258% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Median PS Value is 1.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current Median PS Value is $33.58, which is 2846% above median its own 10-year median of 1.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current Median PS Value is $33.58, which is 2846% above median its 10-year median of 1.14 and 3258% above the Manufacturing - Apparel & Accessories industry median of 1.00. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For Rocky Brands (RCKY), the current Median PS Value is $33.58 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
Median PS Value: $33.58 (2846% above median its 10-year median of 1.14)
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
Industry Position: 3258% above the Manufacturing - Apparel & Accessories median (#431 of 675)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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