Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Rocky BrandsRCKY +0.02%66 PS Ratio is 0.63 as of Jul. 21, 2026, which is 21% above its 10-year median of 0.52. GuruFocus rates RCKY with a GF Score™ of 66/100 and a GF Value™ of $28.24 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 1,036 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 59.17% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Rocky Brands's share price is $40.91.
Rocky Brands's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $65.09. Hence, Rocky Brands's PS Ratio for today is 0.63.
The historical rank and industry rank for Rocky Brands's PS Ratio or its related term are showing as below:
RCKY'
s PS Ratio Range Over the Past 10 Years
Min: 0.19 Med: 0.52 Max: 1.55
Current: 0.62
During the past 13 years, Rocky Brands's highest PS Ratio was 1.55. The lowest was 0.19. And the median was 0.52.
Rocky Brands Inc revenue per share has been in decline over the past 3 years.
During the past 12 months, the average Revenue per Share Growth Rate of Rocky Brands was 7.00% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -8.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 5.70% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 9.00% per year.
During the past 13 years, Rocky Brands's highest 3-Year average Revenue per Share Growth Rate was 39.80% per year. The lowest was -12.00% per year. And the median was 2.30% per year.
Back to Basics: PS Ratio
Rocky Brands (NAS:RCKY) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Rocky Brands PS Ratio Related Terms
Rocky Brands PS Ratio Historical Data
* Premium members only.
The historical data trend for Rocky Brands's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Rocky Brands's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands PS Ratio vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's PS Ratio distribution charts can be found below:
* The bar in red indicates where Rocky Brands's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Rocky Brands's PS Ratio for today is calculated as
Rocky Brands's Share Price of today is $40.91. Rocky Brands's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $65.09.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Rocky Brands (RCKY) has a PS Ratio of 0.63 as of Jul. 21, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rocky Brands and its competitors. This is 21% above median its historical median of 0.52. Over the past decade, Rocky Brands' PS Ratio has ranged from 0.19 to 1.55. According to the industry distribution chart, Rocky Brands ranks #423 out of 1036 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 40.8%.
Is Rocky Brands' PS Ratio too high?
Rocky Brands' current PS Ratio of 0.63 is 21% above median its 10-year median of 0.52. Over the past 10 years, this metric has ranged from a low of 0.19 to a high of 1.55. The Manufacturing - Apparel & Accessories industry median PS Ratio is 0.84. Rocky Brands' value of 0.63 is 24.6% below this industry median. Based on the distribution chart, Rocky Brands ranks #423 out of 1036 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' PS Ratio compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #423 out of 1036 companies for PS Ratio. This puts Rocky Brands in the upper half of its industry. The industry median PS Ratio is 0.84. Rocky Brands' value of 0.63 is 24.6% below this benchmark. Historically, Rocky Brands' own PS Ratio has ranged from 0.19 to 1.55 over the past decade. While the company's 10-year median is 0.52 vs. the industry median of 0.84, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Manufacturing - Apparel & Accessories company?
The median PS Ratio among Manufacturing - Apparel & Accessories companies is 0.84, based on 1,036 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current PS Ratio of 0.63 is 24.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median PS Ratio is 0.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current PS Ratio is 0.63, which is 21% above median its own 10-year median of 0.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (RCKY) is currently considered Significantly Overvalued. The stock's GF Value™ is $28.24, compared to a current price of $40.91 — trading 44.9% above its estimated fair value. The current PS Ratio is 0.63, which is 21% above median its 10-year median of 0.52 and 24.6% below the Manufacturing - Apparel & Accessories industry median of 0.84. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Rocky Brands (RCKY), the current PS Ratio is 0.63 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (RCKY) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of $40.91 is trading 44.9% above its estimated GF Value™ of $28.24.
GuruFocus considers Rocky Brands to be Significantly Overvalued.
Key valuation signals for RCKY:
PS Ratio: 0.63 (21% above median its 10-year median of 0.52)
GF Value™: $28.24 vs. price of $40.91 (44.9% above fair value)
Industry Position: 24.6% below the Manufacturing - Apparel & Accessories median (#423 of 1036)
No single metric tells the full story. See the RCKY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
Get the complete analysis for RCKY
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
RCKY has been successfully added to your 
