Profoto Holding AB (OSTO:PRFO) Beta: 0.5298 (As of Jul. 01, 2026)


OSTO:PRFO Profoto Holding AB OSTO:PRFO
62 GF Score
Price kr8.36
GF Value kr38.83
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Profoto Holding AB Beta?

Profoto Holding AB OSTO:PRFO +1.70% 62 Beta is 0.5298 as of Jul. 01, 2026. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr38.83 (Significantly Undervalued). The stock has 4 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-01), Profoto Holding AB's Beta is 0.5298.


Profoto Holding AB  (OSTO:PRFO) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Profoto Holding AB Beta Related Terms


Profoto Holding AB Beta Historical Data

* Premium members only.

The historical data trend for Profoto Holding AB's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Profoto Holding AB Beta Chart

Profoto Holding AB Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial 0.00 0.00 0.00 0.61 0.46

Profoto Holding AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.57 0.86 0.83 0.46 0.51

OSTO:PRFO vs AS, HAS, LTH: Beta Comparison

For the Leisure subindustry, Profoto Holding AB's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Profoto Holding AB Beta vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's Beta distribution charts can be found below:

* The bar in red indicates where Profoto Holding AB's Beta falls into.


OSTO:PRFO
62GF Score
Profoto Holding AB OSTO:PRFO
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Profoto Holding AB Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.5298 mean?
Profoto Holding AB (OSTO:PRFO) has a Beta of 0.5298 as of Jul. 01, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Profoto Holding AB and its competitors.
Is Profoto Holding AB's Beta too high?
Profoto Holding AB's current Beta is 0.5298. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's Beta compare to AS and HAS?
Profoto Holding AB's Beta of 0.5298 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Travel & Leisure company?
A good Beta depends on the Travel & Leisure industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Profoto Holding AB and its competitors. Profoto Holding AB's current Beta is 0.5298. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.83, compared to a current price of kr8.36 — trading 78.5% below its estimated fair value. The current Beta is 0.5298. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current Beta is 0.5298 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?

Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued. The current stock price of kr8.36 is trading 78.5% below its estimated GF Value™ of kr38.83. GuruFocus considers Profoto Holding AB to be Significantly Undervalued.

Key valuation signals for OSTO:PRFO:

  • Beta: 0.5298
  • GF Value™: kr38.83 vs. price of kr8.36 (78.5% below fair value)
  • GF Score™: 62/100 with 4 warning signs

No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Profoto Holding AB Business Description

Other Exchanges 94H:Germany
Address Landsvagen 57, Box 1264, Sundbyberg, SWE, 172 25
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score

Get the complete analysis for OSTO:PRFO

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr8.36
Price
kr38.83
GF Value