Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). Profoto Holding AB's share price for the quarter that ended in Mar. 2026 was kr8.22. Profoto Holding AB's Shares Outstanding (EOP) for the quarter that ended in Mar. 2026 was 40.0 Mil. Therefore, Profoto Holding AB's market cap for the quarter that ended in Mar. 2026 was kr328.8 Mil.
Profoto Holding AB's quarterly market cap
declined
from Sep. 2025 (kr722.0 Mil) to Dec. 2025 (kr422.0 Mil) and
declined
from Dec. 2025 (kr422.0 Mil) to Mar. 2026 (kr328.8 Mil).
Profoto Holding AB's annual market cap
declined
from Dec. 2023 (kr2,960.0 Mil) to Dec. 2024 (kr1,760.0 Mil) and
declined
from Dec. 2024 (kr1,760.0 Mil) to Dec. 2025 (kr422.0 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Profoto Holding AB's Enterprise Value for Today is kr501.4 Mil.
Profoto Holding AB (OSTO:PRFO) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Profoto Holding AB Market Cap Related Terms
Profoto Holding AB Market Cap Historical Data
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The historical data trend for Profoto Holding AB's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Profoto Holding AB's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB Market Cap vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's Market Cap distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Profoto Holding AB's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Profoto Holding AB (OSTO:PRFO) has a Market Cap of kr334.4 Mil as of Jul. 01, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Profoto Holding AB and its competitors. According to the industry distribution chart, Profoto Holding AB ranks #600 out of 870 companies in the Travel & Leisure industry, placing it in the top 69%.
Is Profoto Holding AB's Market Cap too high?
Profoto Holding AB's current Market Cap is kr334.4 Mil. Based on the distribution chart, Profoto Holding AB ranks #600 out of 870 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's Market Cap compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #600 out of 870 companies for Market Cap. This places Profoto Holding AB in the lower half of its industry. The industry median Market Cap is 107.81. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Travel & Leisure company?
The median Market Cap among Travel & Leisure companies is 107.81, based on 870 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Profoto Holding AB and its competitors. For the Travel & Leisure industry, the median Market Cap is 107.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current Market Cap is kr334.4 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.83, compared to a current price of kr8.36 — trading 78.5% below its estimated fair value. The current Market Cap is kr334.4 Mil. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current Market Cap is kr334.4 Mil as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr8.36 is trading 78.5% below its estimated GF Value™ of kr38.83.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
Market Cap: kr334.4 Mil
GF Value™: kr38.83 vs. price of kr8.36 (78.5% below fair value)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score
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