Profoto Holding ABOSTO:PRFO +0.24%62 ROA % is 5.92% as of Mar. 2026, which is 73% below its 10-year median of 22.25. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr38.83 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 858 Travel & Leisure companies, Profoto Holding AB ranks worse than 73.54% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Profoto Holding AB's annualizedNet Income for the quarter that ended in Mar. 2026 was kr48.0 Mil.
Profoto Holding AB's average Total Assets over the quarter that ended in Mar. 2026 was kr811.0 Mil. Therefore, Profoto Holding AB's annualized ROA % for the quarter that ended in Mar. 2026 was 5.92%.
The historical rank and industry rank for Profoto Holding AB's ROA % or its related term are showing as below:
OSTO:PRFO'
s ROA % Range Over the Past 10 Years
Min: -2.75 Med: 22.25 Max: 31.22
Current: -1.79
During the past 8 years, Profoto Holding AB's highest ROA % was 31.22%. The lowest was -2.75%. And the median was 22.25%.
OSTO:PRFO's ROA % is ranked worse than 73.54% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.375
vs OSTO:PRFO: -1.79
Profoto Holding AB (OSTO:PRFO) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Profoto Holding AB ROA % Related Terms
Profoto Holding AB ROA % Historical Data
* Premium members only.
The historical data trend for Profoto Holding AB's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Profoto Holding AB's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's ROA % distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Profoto Holding AB (OSTO:PRFO) has a ROA % of 5.92% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Profoto Holding AB and its competitors. This is 73% below median its historical median of 22.25. According to the industry distribution chart, Profoto Holding AB ranks #631 out of 858 companies in the Travel & Leisure industry, placing it in the top 73.5%.
Is Profoto Holding AB's ROA % too high?
Profoto Holding AB's current ROA % of 5.92% is 73% below median its 10-year median of 22.25. The Travel & Leisure industry median ROA % is 2.38. Profoto Holding AB's value of 5.92% is 149.3% above this industry median. Based on the distribution chart, Profoto Holding AB ranks #631 out of 858 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's ROA % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #631 out of 858 companies for ROA %. This places Profoto Holding AB in the lower half of its industry. The industry median ROA % is 2.38. Profoto Holding AB's value of 5.92% is 149.3% above this benchmark. While the company's 10-year median is 22.25 vs. the industry median of 2.38, Profoto Holding AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.38, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Profoto Holding AB's current ROA % of 5.92% is 149.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Profoto Holding AB and its competitors. For the Travel & Leisure industry, the median ROA % is 2.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current ROA % is 5.92%, which is 73% below median its own 10-year median of 22.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.83, compared to a current price of kr8.38 — trading 78.4% below its estimated fair value. The current ROA % is 5.92%, which is 73% below median its 10-year median of 22.25 and 149.3% above the Travel & Leisure industry median of 2.38. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current ROA % is 5.92% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr8.38 is trading 78.4% below its estimated GF Value™ of kr38.83.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
ROA %: 5.92% (73% below median its 10-year median of 22.25)
GF Value™: kr38.83 vs. price of kr8.38 (78.4% below fair value)
Industry Position: 149.3% above the Travel & Leisure median (#631 of 858)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score
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