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Profoto Holding ABOSTO:PRFO -1.05%62 EV-to-EBITDA is 4.91 as of Aug. 03, 2026, which is 51% below its 10-year median of 10.00. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr31.73 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 695 Travel & Leisure companies, Profoto Holding AB ranks better than 82.01% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Profoto Holding AB's enterprise value is kr471.4 Mil.
Profoto Holding AB's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 was kr96.0 Mil. Therefore, Profoto Holding AB's EV-to-EBITDA for today is 4.91.
The historical rank and industry rank for Profoto Holding AB's EV-to-EBITDA or its related term are showing as below:
OSTO:PRFO'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 3.85 Med: 10 Max: 27.17
Current: 4.92
During the past 8 years, the highest EV-to-EBITDA of Profoto Holding AB was 27.17. The lowest was 3.85. And the median was 10.00.
OSTO:PRFO's EV-to-EBITDA is ranked better than 82.01% of 695
companies
in the Travel & Leisure industry
Industry Median: 9.66
vs OSTO:PRFO: 4.92
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
Profoto Holding AB (OSTO:PRFO) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Profoto Holding AB's PE Ratio (TTM) for today is calculated as:
Profoto Holding AB's share price for today is kr7.56.
Profoto Holding AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr-0.720.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Profoto Holding AB's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:PRFO vs AS, HAS, LTH: EV-to-EBITDA Comparison
For the Leisure subindustry, Profoto Holding AB's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB EV-to-EBITDA vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's EV-to-EBITDA falls into.
Profoto Holding AB's current Enterprise Value is kr471.4 Mil.
Profoto Holding AB's EBITDA for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr96.0 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Profoto Holding AB (OSTO:PRFO) has a EV-to-EBITDA of 4.91 as of Aug. 03, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Profoto Holding AB. This is 51% below median its historical median of 10.00. Over the past decade, Profoto Holding AB's EV-to-EBITDA has ranged from 3.85 to 27.17. According to the industry distribution chart, Profoto Holding AB ranks #125 out of 695 companies in the Travel & Leisure industry, placing it in the top 18%.
Is Profoto Holding AB's EV-to-EBITDA too high?
Profoto Holding AB's current EV-to-EBITDA of 4.91 is 51% below median its 10-year median of 10.00. Over the past 10 years, this metric has ranged from a low of 3.85 to a high of 27.17. The Travel & Leisure industry median EV-to-EBITDA is 9.66. Profoto Holding AB's value of 4.91 is 49.2% below this industry median. Based on the distribution chart, Profoto Holding AB ranks #125 out of 695 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's EV-to-EBITDA compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #125 out of 695 companies for EV-to-EBITDA. This places Profoto Holding AB in the top 18% of its industry — outperforming the majority of peers. The industry median EV-to-EBITDA is 9.66. Profoto Holding AB's value of 4.91 is 49.2% below this benchmark. Historically, Profoto Holding AB's own EV-to-EBITDA has ranged from 3.85 to 27.17 over the past decade. While the company's 10-year median is 10.00 vs. the industry median of 9.66, Profoto Holding AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Travel & Leisure company?
The median EV-to-EBITDA among Travel & Leisure companies is 9.66, based on 695 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Profoto Holding AB's current EV-to-EBITDA of 4.91 is 49.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Profoto Holding AB. For the Travel & Leisure industry, the median EV-to-EBITDA is 9.66 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current EV-to-EBITDA is 4.91, which is 51% below median its own 10-year median of 10.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr31.73, compared to a current price of kr7.56 — trading 76.2% below its estimated fair value. The current EV-to-EBITDA is 4.91, which is 51% below median its 10-year median of 10.00 and 49.2% below the Travel & Leisure industry median of 9.66. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current EV-to-EBITDA is 4.91 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr7.56 is trading 76.2% below its estimated GF Value™ of kr31.73.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
EV-to-EBITDA: 4.91 (51% below median its 10-year median of 10.00)
GF Value™: kr31.73 vs. price of kr7.56 (76.2% below fair value)
Industry Position: 49.2% below the Travel & Leisure median (#125 of 695)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score
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