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3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-08-11), Profoto Holding AB's 3-1 Month Momentum % is -0.86%.
The industry rank for Profoto Holding AB's 3-1 Month Momentum % or its related term are showing as below:
OSTO:PRFO's 3-1 Month Momentum % is ranked better than 58.78% of 866
companies
in the Travel & Leisure industry
Industry Median: -3.465
vs OSTO:PRFO: -0.86
Profoto Holding AB (OSTO:PRFO) 3-1 Month Momentum % Explanation
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Profoto Holding AB 3-1 Month Momentum % Related Terms
OSTO:PRFO vs AS, HAS, LTH: 3-1 Month Momentum % Comparison
For the Leisure subindustry, Profoto Holding AB's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB 3-1 Month Momentum % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's 3-1 Month Momentum % falls into.
Profoto Holding AB (OSTO:PRFO) 3-1 Month Momentum % Calculation
3-1 Month Momentum % is calculated as following:
3-1 Month Momentum %
=
( Price 1-month ago
/
Price 3-month ago
- 1 )
*
100 %
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Profoto Holding AB (OSTO:PRFO) has a 3-1 Month Momentum % of -0.86% as of Aug. 11, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Profoto Holding AB and its competitors. According to the industry distribution chart, Profoto Holding AB ranks #357 out of 866 companies in the Travel & Leisure industry, placing it in the top 41.2%.
Is Profoto Holding AB's 3-1 Month Momentum % too high?
Profoto Holding AB's current 3-1 Month Momentum % is -0.86%. Based on the distribution chart, Profoto Holding AB ranks #357 out of 866 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Profoto Holding AB has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's 3-1 Month Momentum % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #357 out of 866 companies for 3-1 Month Momentum %. This puts Profoto Holding AB in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Travel & Leisure company?
A good 3-1 Month Momentum % depends on the Travel & Leisure industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Profoto Holding AB and its competitors. Profoto Holding AB's current 3-1 Month Momentum % is -0.86%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr30.50, compared to a current price of kr7.68 — trading 74.8% below its estimated fair value. The current 3-1 Month Momentum % is -0.86%. Profoto Holding AB's overall GF Score™ is 63/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current 3-1 Month Momentum % is -0.86% as of Aug. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr7.68 is trading 74.8% below its estimated GF Value™ of kr30.50.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
3-1 Month Momentum %: -0.86%
GF Value™: kr30.50 vs. price of kr7.68 (74.8% below fair value)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
63GF Score
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