Profoto Holding AB (OSTO:PRFO) GF Value Rank: 2 (As of Jul. 20, 2026) — 50% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:PRFO Profoto Holding AB OSTO:PRFO
62 GF Score
Price kr7.82
GF Value kr39.01
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Profoto Holding AB GF Value Rank?

Profoto Holding AB OSTO:PRFO -13.11% 62 GF Value Rank is 2 as of Jul. 20, 2026, which is 50% below its 10-year median of 4.00. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr39.01 (Significantly Undervalued). The stock has 4 warning signs investors should review.

Profoto Holding AB has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Profoto Holding AB GF Value Rank Related Terms

OSTO:PRFO vs AS, HAS, LTH: GF Value Rank Comparison

For the Leisure subindustry, Profoto Holding AB's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Profoto Holding AB GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Profoto Holding AB's GF Value Rank falls into.


OSTO:PRFO
62GF Score
Profoto Holding AB OSTO:PRFO
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
Profoto Holding AB (OSTO:PRFO) has a GF Value Rank of 2 as of Jul. 20, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Profoto Holding AB and its competitors. This is 50% below median its historical median of 4.00. Over the past decade, Profoto Holding AB's GF Value Rank has ranged from 2.00 to 10.00.
Is Profoto Holding AB's GF Value Rank too high?
Profoto Holding AB's current GF Value Rank of 2 is 50% below median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's GF Value Rank compare to AS and HAS?
Profoto Holding AB's GF Value Rank of 2 can be compared against companies in the Travel & Leisure industry. Historically, Profoto Holding AB's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Profoto Holding AB and its competitors. Profoto Holding AB's current GF Value Rank is 2, which is 50% below median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr39.01, compared to a current price of kr7.82 — trading 80% below its estimated fair value. The current GF Value Rank is 2, which is 50% below median its 10-year median of 4.00. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current GF Value Rank is 2 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?

Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued. The current stock price of kr7.82 is trading 80% below its estimated GF Value™ of kr39.01. GuruFocus considers Profoto Holding AB to be Significantly Undervalued.

Key valuation signals for OSTO:PRFO:

  • GF Value Rank: 2 (50% below median its 10-year median of 4.00)
  • GF Value™: kr39.01 vs. price of kr7.82 (80% below fair value)
  • GF Score™: 62/100 with 4 warning signs

No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Profoto Holding AB Business Description

Other Exchanges 94H:Germany
Address Landsvagen 57, Box 1264, Sundbyberg, SWE, 172 25
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score

Get the complete analysis for OSTO:PRFO

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr7.82
Price
kr39.01
GF Value