Profoto Holding ABOSTO:PRFO +0.24%62 FCF Margin % is 10.07% as of Mar. 2026, which is 33% below its 10-year median of 15.13. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr38.83 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 844 Travel & Leisure companies, Profoto Holding AB ranks better than 57.35% on this metric.
The historical rank and industry rank for Profoto Holding AB's FCF Margin % or its related term are showing as below:
OSTO:PRFO'
s FCF Margin % Range Over the Past 10 Years
Min: -4.79 Med: 15.13 Max: 28.69
Current: 8.47
During the past 8 years, the highest FCF Margin % of Profoto Holding AB was 28.69%. The lowest was -4.79%. And the median was 15.13%.
OSTO:PRFO's FCF Margin % is ranked better than 57.35% of 844
companies
in the Travel & Leisure industry
Industry Median: 5.86
vs OSTO:PRFO: 8.47
Profoto Holding AB FCF Margin % Related Terms
Profoto Holding AB FCF Margin % Historical Data
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The historical data trend for Profoto Holding AB's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:PRFO vs AS, HAS, LTH: FCF Margin % Comparison
For the Leisure subindustry, Profoto Holding AB's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB FCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Profoto Holding AB (OSTO:PRFO) has a FCF Margin % of 10.07% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Profoto Holding AB and its competitors. This is 33% below median its historical median of 15.13. According to the industry distribution chart, Profoto Holding AB ranks #360 out of 844 companies in the Travel & Leisure industry, placing it in the top 42.7%.
Is Profoto Holding AB's FCF Margin % too high?
Profoto Holding AB's current FCF Margin % of 10.07% is 33% below median its 10-year median of 15.13. The Travel & Leisure industry median FCF Margin % is 5.86. Profoto Holding AB's value of 10.07% is 71.8% above this industry median. Based on the distribution chart, Profoto Holding AB ranks #360 out of 844 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's FCF Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #360 out of 844 companies for FCF Margin %. This puts Profoto Holding AB in the upper half of its industry. The industry median FCF Margin % is 5.86. Profoto Holding AB's value of 10.07% is 71.8% above this benchmark. While the company's 10-year median is 15.13 vs. the industry median of 5.86, Profoto Holding AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Travel & Leisure company?
The median FCF Margin % among Travel & Leisure companies is 5.86, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Profoto Holding AB's current FCF Margin % of 10.07% is 71.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Profoto Holding AB and its competitors. For the Travel & Leisure industry, the median FCF Margin % is 5.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current FCF Margin % is 10.07%, which is 33% below median its own 10-year median of 15.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.83, compared to a current price of kr8.38 — trading 78.4% below its estimated fair value. The current FCF Margin % is 10.07%, which is 33% below median its 10-year median of 15.13 and 71.8% above the Travel & Leisure industry median of 5.86. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current FCF Margin % is 10.07% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr8.38 is trading 78.4% below its estimated GF Value™ of kr38.83.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
FCF Margin %: 10.07% (33% below median its 10-year median of 15.13)
GF Value™: kr38.83 vs. price of kr8.38 (78.4% below fair value)
Industry Position: 71.8% above the Travel & Leisure median (#360 of 844)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score
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