Profoto Holding AB (OSTO:PRFO) Cyclically Adjusted PS Ratio: (As of Jul. 16, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:PRFO Profoto Holding AB OSTO:PRFO
62 GF Score
Price kr9.88
GF Value kr38.97
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Profoto Holding AB Cyclically Adjusted PS Ratio?

Profoto Holding AB does not have a history long enough to calculate Cyclically Adjusted Revenue per Share. Therefore GuruFocus does not calculate Cyclically Adjusted PS Ratio for this company.

Shiller PE for Stocks: The True Measure of Stock Valuation


Profoto Holding AB  (OSTO:PRFO) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Profoto Holding AB Cyclically Adjusted PS Ratio Related Terms


Profoto Holding AB Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Profoto Holding AB's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Profoto Holding AB Cyclically Adjusted PS Ratio Chart

Profoto Holding AB Annual Data
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Cyclically Adjusted PS Ratio
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Profoto Holding AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
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OSTO:PRFO vs AS, HAS, LTH: Cyclically Adjusted PS Ratio Comparison

For the Leisure subindustry, Profoto Holding AB's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Profoto Holding AB Cyclically Adjusted PS Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Profoto Holding AB's Cyclically Adjusted PS Ratio falls into.


OSTO:PRFO
62GF Score
Profoto Holding AB OSTO:PRFO
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Profoto Holding AB Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Profoto Holding AB does not have a history long enough to calculate Cyclically Adjusted Revenue per Share. Therefore GuruFocus does not calculate Cyclically Adjusted PS Ratio for this company.

Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?

Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued. The current stock price of kr9.88 is trading 74.6% below its estimated GF Value™ of kr38.97. GuruFocus considers Profoto Holding AB to be Significantly Undervalued.

Key valuation signals for OSTO:PRFO:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: kr38.97 vs. price of kr9.88 (74.6% below fair value)
  • GF Score™: 62/100 with 4 warning signs

No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Profoto Holding AB Business Description

Other Exchanges 94H:Germany
Address Landsvagen 57, Box 1264, Sundbyberg, SWE, 172 25
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score

Get the complete analysis for OSTO:PRFO

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr9.88
Price
kr38.97
GF Value