Profoto Holding ABOSTO:PRFO -2.14%63 PS Ratio is 0.55 as of Jul. 05, 2026, which is 85% below its 10-year median of 3.64. GuruFocus rates OSTO:PRFO with a GF Score™ of 63/100 and a GF Value™ of kr38.86 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 844 Travel & Leisure companies, Profoto Holding AB ranks better than 80.33% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Profoto Holding AB's share price is kr8.22.
Profoto Holding AB's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was kr15.05. Hence, Profoto Holding AB's PS Ratio for today is 0.55.
Good Sign:
Profoto Holding AB stock PS Ratio (=0.55) is close to 10-year low of 0.5.
The historical rank and industry rank for Profoto Holding AB's PS Ratio or its related term are showing as below:
OSTO:PRFO'
s PS Ratio Range Over the Past 10 Years
Min: 0.5 Med: 3.64 Max: 7.06
Current: 0.55
During the past 8 years, Profoto Holding AB's highest PS Ratio was 7.06. The lowest was 0.50. And the median was 3.64.
OSTO:PRFO's PS Ratio is ranked better than 80.33% of 844
companies
in the Travel & Leisure industry
Industry Median: 1.51
vs OSTO:PRFO: 0.55
Profoto Holding AB revenue per share has been in decline over the past 3 years.
During the past 12 months, the average Revenue per Share Growth Rate of Profoto Holding AB was -16.90% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -10.10% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 2.00% per year.
During the past 8 years, Profoto Holding AB's highest 3-Year average Revenue per Share Growth Rate was 14.20% per year. The lowest was -10.10% per year. And the median was 0.60% per year.
Back to Basics: PS Ratio
Profoto Holding AB (OSTO:PRFO) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Profoto Holding AB PS Ratio Related Terms
Profoto Holding AB PS Ratio Historical Data
* Premium members only.
The historical data trend for Profoto Holding AB's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Profoto Holding AB's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's PS Ratio distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Profoto Holding AB's Share Price of today is kr8.22. Profoto Holding AB's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr15.05.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Profoto Holding AB (OSTO:PRFO) has a PS Ratio of 0.55 as of Jul. 05, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Profoto Holding AB and its competitors. This is 85% below median its historical median of 3.64. Over the past decade, Profoto Holding AB's PS Ratio has ranged from 0.50 to 7.06. According to the industry distribution chart, Profoto Holding AB ranks #166 out of 844 companies in the Travel & Leisure industry, placing it in the top 19.7%.
Is Profoto Holding AB's PS Ratio too high?
Profoto Holding AB's current PS Ratio of 0.55 is 85% below median its 10-year median of 3.64. Over the past 10 years, this metric has ranged from a low of 0.50 to a high of 7.06. The Travel & Leisure industry median PS Ratio is 1.51. Profoto Holding AB's value of 0.55 is 63.6% below this industry median. Based on the distribution chart, Profoto Holding AB ranks #166 out of 844 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Profoto Holding AB has a GF Score™ of 63/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's PS Ratio compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #166 out of 844 companies for PS Ratio. This places Profoto Holding AB in the top 20% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.51. Profoto Holding AB's value of 0.55 is 63.6% below this benchmark. Historically, Profoto Holding AB's own PS Ratio has ranged from 0.50 to 7.06 over the past decade. While the company's 10-year median is 3.64 vs. the industry median of 1.51, Profoto Holding AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.51, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Profoto Holding AB's current PS Ratio of 0.55 is 63.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Profoto Holding AB and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current PS Ratio is 0.55, which is 85% below median its own 10-year median of 3.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.86, compared to a current price of kr8.22 — trading 78.8% below its estimated fair value. The current PS Ratio is 0.55, which is 85% below median its 10-year median of 3.64 and 63.6% below the Travel & Leisure industry median of 1.51. Profoto Holding AB's overall GF Score™ is 63/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current PS Ratio is 0.55 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr8.22 is trading 78.8% below its estimated GF Value™ of kr38.86.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
PS Ratio: 0.55 (85% below median its 10-year median of 3.64)
GF Value™: kr38.86 vs. price of kr8.22 (78.8% below fair value)
Industry Position: 63.6% below the Travel & Leisure median (#166 of 844)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
63GF Score
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