Profoto Holding ABOSTO:PRFO +0.24%62 WACC % is 5.18% as of Jul. 01, 2026, which is 17% below its 10-year median of 6.27. GuruFocus rates OSTO:PRFO with a GF Score™ of 62/100 and a GF Value™ of kr38.83 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 870 Travel & Leisure companies, Profoto Holding AB ranks better than 71.84% on this metric.
As of today (2026-07-01), Profoto Holding AB's weighted average cost of capital is 5.18%%. Profoto Holding AB's ROIC % is -0.72% (calculated using TTM income statement data).
Profoto Holding AB earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Profoto Holding AB (OSTO:PRFO) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Profoto Holding AB's weighted average cost of capital is 5.18%%. Profoto Holding AB's ROIC % is -0.72% (calculated using TTM income statement data).
Profoto Holding AB earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
Related Terms
Profoto Holding AB WACC % Historical Data
* Premium members only.
The historical data trend for Profoto Holding AB's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Profoto Holding AB's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Profoto Holding AB WACC % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Profoto Holding AB's WACC % distribution charts can be found below:
* The bar in red indicates where Profoto Holding AB's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Profoto Holding AB's market capitalization (E) is kr334.400 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Profoto Holding AB's latest one-year quarterly average Book Value of Debt (D) is kr251.4 Mil.
a) weight of equity = E / (E + D) = 334.400 / (334.400 + 251.4) = 0.5708
b) weight of debt = D / (E + D) = 251.4 / (334.400 + 251.4) = 0.4292
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 2.7446%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Profoto Holding AB's beta is 0.5298.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 2.7446% + 0.5298 * 6% = 5.9234%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Profoto Holding AB's interest expense (positive number) was kr13 Mil. Its total Book Value of Debt (D) is kr251.4 Mil.
Cost of Debt = 13 / 251.4 = 5.171%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = -3 / -16 = 18.75%.
Profoto Holding AB's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.5708
*
5.9234%
+
0.4292
*
5.171%
*
(1 - 18.75%)
=
5.18%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Profoto Holding AB (OSTO:PRFO) has a WACC % of 5.18% as of Jul. 01, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Profoto Holding AB and its competitors. This is 17% below median its historical median of 6.27. According to the industry distribution chart, Profoto Holding AB ranks #245 out of 870 companies in the Travel & Leisure industry, placing it in the top 28.2%.
Is Profoto Holding AB's WACC % too high?
Profoto Holding AB's current WACC % of 5.18% is 17% below median its 10-year median of 6.27. The Travel & Leisure industry median WACC % is 7.68. Profoto Holding AB's value of 5.18% is 32.6% below this industry median. Based on the distribution chart, Profoto Holding AB ranks #245 out of 870 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Profoto Holding AB has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Profoto Holding AB's WACC % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Profoto Holding AB ranks #245 out of 870 companies for WACC %. This puts Profoto Holding AB in the upper half of its industry. The industry median WACC % is 7.68. Profoto Holding AB's value of 5.18% is 32.6% below this benchmark. While the company's 10-year median is 6.27 vs. the industry median of 7.68, Profoto Holding AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Travel & Leisure company?
The median WACC % among Travel & Leisure companies is 7.68, based on 870 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Profoto Holding AB's current WACC % of 5.18% is 32.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Profoto Holding AB and its competitors. For the Travel & Leisure industry, the median WACC % is 7.68 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Profoto Holding AB's current WACC % is 5.18%, which is 17% below median its own 10-year median of 6.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Profoto Holding AB stock overvalued right now?
Based on GuruFocus' analysis, Profoto Holding AB (OSTO:PRFO) is currently considered Significantly Undervalued. The stock's GF Value™ is kr38.83, compared to a current price of kr8.38 — trading 78.4% below its estimated fair value. The current WACC % is 5.18%, which is 17% below median its 10-year median of 6.27 and 32.6% below the Travel & Leisure industry median of 7.68. Profoto Holding AB's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Profoto Holding AB (OSTO:PRFO), the current WACC % is 5.18% as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Profoto Holding AB (OSTO:PRFO) Overvalued in 2026?
Based on GuruFocus' analysis, Profoto Holding AB stock appears to be undervalued.
The current stock price of kr8.38 is trading 78.4% below its estimated GF Value™ of kr38.83.
GuruFocus considers Profoto Holding AB to be Significantly Undervalued.
Key valuation signals for OSTO:PRFO:
WACC %: 5.18% (17% below median its 10-year median of 6.27)
GF Value™: kr38.83 vs. price of kr8.38 (78.4% below fair value)
Industry Position: 32.6% below the Travel & Leisure median (#245 of 870)
No single metric tells the full story. See the OSTO:PRFO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, It generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.
62GF Score
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