Imperial BrandsSTU:ITBA +0.62%72 Buyback Yield % is 6.76 as of Jul. 07, 2026, which is 940% above its 10-year median of 0.65. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €19.65. The stock has 3 warning signs investors should review. Among 14 Tobacco Products companies, Imperial Brands ranks better than 92.86% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for Imperial Brands's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:ITBA vs PM, MO, TPB: Buyback Yield % Comparison
For the Tobacco subindustry, Imperial Brands's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands Buyback Yield % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where Imperial Brands's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Imperial Brands (STU:ITBA) has a Buyback Yield % of 6.76 as of Jul. 07, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Imperial Brands and its competitors. This is 940% above median its historical median of 0.65. According to the industry distribution chart, Imperial Brands ranks #1 out of 14 companies in the Tobacco Products industry, placing it in the top 7.1%.
Is Imperial Brands' Buyback Yield % too high?
Imperial Brands' current Buyback Yield % of 6.76 is 940% above median its 10-year median of 0.65. Based on the distribution chart, Imperial Brands ranks #1 out of 14 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' Buyback Yield % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #1 out of 14 companies for Buyback Yield %. This places Imperial Brands in the top 7% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Tobacco Products company?
A good Buyback Yield % depends on the Tobacco Products industry context. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Imperial Brands and its competitors. Imperial Brands's current Buyback Yield % is 6.76, which is 940% above median its own 10-year median of 0.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current Buyback Yield % of 6.76. The stock's GF Value™ is €19.65, compared to a current price of €32.40 — trading 64.9% above its estimated fair value. The current Buyback Yield % is 6.76, which is 940% above median its 10-year median of 0.65. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current Buyback Yield % is 6.76 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €32.40 is trading 64.9% above its estimated GF Value™ of €19.65.
Key valuation signals for STU:ITBA:
Buyback Yield %: 6.76 (940% above median its 10-year median of 0.65)
GF Value™: €19.65 vs. price of €32.40 (64.9% above fair value)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score
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