Imperial Brands (STU:ITBA) Quality Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:ITBA Imperial Brands PLC STU:ITBA
72 GF Score
Price €31.40
GF Value €19.07
Valuation Significantly Overvalued
! 3 Warning Signs
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What is Imperial Brands Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

Imperial Brands Quality Rank Related Terms

STU:ITBA
72GF Score
Imperial Brands PLC STU:ITBA
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Imperial Brands (STU:ITBA) Overvalued in 2026?

Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued. The current stock price of €31.40 is trading 64.7% above its estimated GF Value™ of €19.07. GuruFocus considers Imperial Brands to be Significantly Overvalued.

Key valuation signals for STU:ITBA:

  • Quality Rank:
  • GF Value™: €19.07 vs. price of €31.40 (64.7% above fair value)
  • GF Score™: 72/100 with 3 warning signs

No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Imperial Brands Business Description

Address 121 Winterstoke Road, Bristol, GBR, BS3 2LL
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score

Get the complete analysis for STU:ITBA

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€31.40
Price
€19.07
GF Value