Imperial Brands (STU:ITBA) GF Score: 72/100 (As of Jul. 03, 2026) — Near Median


STU:ITBA Imperial Brands PLC STU:ITBA
72 GF Score
Price €33.00
GF Value €19.95
! 3 Warning Signs
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What is Imperial Brands GF Score?

Imperial Brands STU:ITBA +2.48% 72 GF Score is 72 as of Jul. 03, 2026, which is 9% above its 10-year median of 66.00. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €19.95. The stock has 3 warning signs investors should review.

Imperial Brands has the GF Score of 72, which implies that the company is Likely to have average performance.

The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.

GF Score takes following five key aspects into consideration:

1. Financial Strength : 4/10
2. Profitability Rank : 8/10
3. Growth Rank : 7/10
4. GF Value Rank : 3/10
5. Momentum Rank : 2/10

Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.

Based on research and backtesting result, GuruFocus believes Imperial Brands is Likely to have average performance.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Imperial Brands  (STU:ITBA) GF Score Explanation

Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:

GF Score Performance Potential and All-in-One Screener Examples (1)
91 - 100Highest outperformance potential
81 - 90Good outperformance potential
71 - 80Likely to have average performance
51 - 70Poor future performance potential
0 - 50Worst future performance potential, or not enough data

(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.

Imperial Brands GF Score Related Terms

STU:ITBA vs PM, MO, TPB: GF Score Comparison

For the Tobacco subindustry, Imperial Brands's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Imperial Brands GF Score vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's GF Score distribution charts can be found below:

* The bar in red indicates where Imperial Brands's GF Score falls into.


STU:ITBA
72GF Score
Imperial Brands PLC STU:ITBA
GF Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Score →
What does a GF Score of 72 mean?
Imperial Brands (STU:ITBA) has a GF Score of 72 as of Jul. 03, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Imperial Brands and its competitors. This is near median its historical median of 66.00. Over the past decade, Imperial Brands' GF Score has ranged from 42.00 to 79.00.
Is Imperial Brands' GF Score too high?
Imperial Brands' current GF Score of 72 is near median its 10-year median of 66.00. Over the past 10 years, this metric has ranged from a low of 42.00 to a high of 79.00. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' GF Score compare to PM and MO?
Imperial Brands' GF Score of 72 can be compared against companies in the Tobacco Products industry. Historically, Imperial Brands' own GF Score has ranged from 42.00 to 79.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Tobacco Products company?
A good GF Score depends on the Tobacco Products industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Imperial Brands and its competitors. Imperial Brands's current GF Score is 72, which is near median its own 10-year median of 66.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current GF Score of 72. The stock's GF Value™ is €19.95, compared to a current price of €33.00 — trading 65.4% above its estimated fair value. The current GF Score is 72, which is near median its 10-year median of 66.00. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current GF Score is 72 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Imperial Brands (STU:ITBA) Overvalued in 2026?

Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued. The current stock price of €33.00 is trading 65.4% above its estimated GF Value™ of €19.95.

Key valuation signals for STU:ITBA:

  • GF Score: 72 (near median its 10-year median of 66.00)
  • GF Value™: €19.95 vs. price of €33.00 (65.4% above fair value)
  • GF Score™: 72/100 with 3 warning signs

No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Imperial Brands Business Description

Address 121 Winterstoke Road, Bristol, GBR, BS3 2LL
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score

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GF Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€33.00
Price
€19.95
GF Value