Imperial BrandsSTU:ITBA +0.62%72 FCF Yield % is 14.67 as of Jun. 28, 2026, which is 6% above its 10-year median of 13.81. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €20.71. The stock has 3 warning signs investors should review. Among 49 Tobacco Products companies, Imperial Brands ranks better than 89.8% on this metric.
FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.
Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
Imperial Brands FCF Yield % Related Terms
Imperial Brands FCF Yield % Historical Data
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The historical data trend for Imperial Brands's FCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, Imperial Brands's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands FCF Yield % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's FCF Yield % distribution charts can be found below:
* The bar in red indicates where Imperial Brands's FCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Imperial Brands (STU:ITBA) has a FCF Yield % of 14.67 as of Jun. 28, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Imperial Brands and its competitors. This is near median its historical median of 13.81. According to the industry distribution chart, Imperial Brands ranks #5 out of 49 companies in the Tobacco Products industry, placing it in the top 10.2%.
Is Imperial Brands' FCF Yield % too high?
Imperial Brands' current FCF Yield % of 14.67 is near median its 10-year median of 13.81. The Tobacco Products industry median FCF Yield % is 1.93. Imperial Brands' value of 14.67 is 660.1% above this industry median. Based on the distribution chart, Imperial Brands ranks #5 out of 49 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' FCF Yield % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #5 out of 49 companies for FCF Yield %. This places Imperial Brands in the top 10% of its industry — outperforming the majority of peers. The industry median FCF Yield % is 1.93. Imperial Brands' value of 14.67 is 660.1% above this benchmark. While the company's 10-year median is 13.81 vs. the industry median of 1.93, Imperial Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Tobacco Products company?
The median FCF Yield % among Tobacco Products companies is 1.93, based on 49 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Brands's current FCF Yield % of 14.67 is 660.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median FCF Yield % is 1.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current FCF Yield % is 14.67, which is near median its own 10-year median of 13.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current FCF Yield % of 14.67. The stock's GF Value™ is €20.71, compared to a current price of €32.40 — trading 56.4% above its estimated fair value. The current FCF Yield % is 14.67, which is near median its 10-year median of 13.81 and 660.1% above the Tobacco Products industry median of 1.93. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current FCF Yield % is 14.67 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €32.40 is trading 56.4% above its estimated GF Value™ of €20.71.
Key valuation signals for STU:ITBA:
FCF Yield %: 14.67 (near median its 10-year median of 13.81)
GF Value™: €20.71 vs. price of €32.40 (56.4% above fair value)
Industry Position: 660.1% above the Tobacco Products median (#5 of 49)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score
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