Imperial BrandsSTU:ITBA -0.62%72 PEG Ratio is 2.15 as of Jul. 02, 2026, which is 27% above its 10-year median of 1.69. GuruFocus rates STU:ITBA with a GF Score™ of 72/100 and a GF Value™ of €19.97. The stock has 3 warning signs investors should review. Among 21 Tobacco Products companies, Imperial Brands ranks worse than 57.14% on this metric.
* The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.
The historical rank and industry rank for Imperial Brands's PEG Ratio or its related term are showing as below:
STU:ITBA'
s PEG Ratio Range Over the Past 10 Years
Min: 0.95 Med: 1.69 Max: 9.05
Current: 2.13
During the past 13 years, Imperial Brands's highest PEG Ratio was 9.05. The lowest was 0.95. And the median was 1.69.
STU:ITBA's PEG Ratio is ranked worse than 57.14% of 21
companies
in the Tobacco Products industry
Industry Median: 1.87
vs STU:ITBA: 2.13
Peter Lynch thinks a company with a P/E ratio equal to its growth rate is fairly valued.
Imperial Brands (STU:ITBA) PEG Ratio Explanation
To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the P/E ratio divided by the growth ratio. He thinks a company with a P/E ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a P/E of 20, instead of a company growing 10% a year with a P/E of 10.
Imperial Brands PEG Ratio Related Terms
Imperial Brands PEG Ratio Historical Data
* Premium members only.
The historical data trend for Imperial Brands's PEG Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, Imperial Brands's PEG Ratio, along with its competitors' market caps and PEG Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Brands PEG Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's PEG Ratio distribution charts can be found below:
* The bar in red indicates where Imperial Brands's PEG Ratio falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Note: The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.
Imperial Brands (STU:ITBA) has a PEG Ratio of 2.15 as of Jul. 02, 2026. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on Imperial Brands and its competitors. This is 27% above median its historical median of 1.69. Over the past decade, Imperial Brands' PEG Ratio has ranged from 0.95 to 9.05. According to the industry distribution chart, Imperial Brands ranks #12 out of 21 companies in the Tobacco Products industry, placing it in the top 57.1%.
Is Imperial Brands' PEG Ratio too high?
Imperial Brands' current PEG Ratio of 2.15 is 27% above median its 10-year median of 1.69. Over the past 10 years, this metric has ranged from a low of 0.95 to a high of 9.05. The Tobacco Products industry median PEG Ratio is 1.87. Imperial Brands' value of 2.15 is 15% above this industry median. Based on the distribution chart, Imperial Brands ranks #12 out of 21 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, Imperial Brands has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' PEG Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, Imperial Brands ranks #12 out of 21 companies for PEG Ratio. This places Imperial Brands in the lower half of its industry. The industry median PEG Ratio is 1.87. Imperial Brands' value of 2.15 is 15% above this benchmark. Historically, Imperial Brands' own PEG Ratio has ranged from 0.95 to 9.05 over the past decade. While the company's 10-year median is 1.69 vs. the industry median of 1.87, Imperial Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PEG Ratio for a Tobacco Products company?
The median PEG Ratio among Tobacco Products companies is 1.87, based on 21 companies in the industry. Companies in the top quartile (top 25%) have a PEG Ratio significantly above this median, while those in the bottom quartile fall well below. However, PEG Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Brands's current PEG Ratio of 2.15 is 15% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PEG Ratio mean?
A high PEG Ratio can signal that a stock is expensive relative to its fundamentals. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median PEG Ratio is 1.87 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current PEG Ratio is 2.15, which is 27% above median its own 10-year median of 1.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Imperial Brands (STU:ITBA) has a current PEG Ratio of 2.15. The stock's GF Value™ is €19.97, compared to a current price of €32.20 — trading 61.2% above its estimated fair value. The current PEG Ratio is 2.15, which is 27% above median its 10-year median of 1.69 and 15% above the Tobacco Products industry median of 1.87. Imperial Brands' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PEG Ratio calculated?
PEG Ratio is calculated from a company's financial statements. For Imperial Brands (STU:ITBA), the current PEG Ratio is 2.15 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (STU:ITBA) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €32.20 is trading 61.2% above its estimated GF Value™ of €19.97.
Key valuation signals for STU:ITBA:
PEG Ratio: 2.15 (27% above median its 10-year median of 1.69)
GF Value™: €19.97 vs. price of €32.20 (61.2% above fair value)
Industry Position: 15% above the Tobacco Products median (#12 of 21)
No single metric tells the full story. See the STU:ITBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
72GF Score
Get the complete analysis for STU:ITBA
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